Marketing Lead (Performance & Growth)
Full‑time | Gold Coast HQ | Multi‑site healthcare group
Green Life Clinics is expanding nationally, with new clinics launching across Queensland and Melbourne. We’re now building a modern, commercially‑driven marketing function and this role is the single point of accountability for performance, growth, and partner management.
This is a 50% strategy, 50% hands‑on execution role. Perfect for someone who loves owning the numbers, driving outcomes, and building capability over time.
It also requires strong business partnering, high EQ, and confident stakeholder engagement, you’ll work closely with clinic leaders, operations, external partners, and senior management to ensure marketing is aligned, understood, and executed with clarity and impact.
What you’ll own
- Marketing performance across all paid channels (Google, Meta) in partnership with external agencies
- Agency management — holding partners accountable to CPA, bookings, ROI and funnel performance
- Budget allocation & optimisation across channels, clinics, and new site launches
- Marketing strategy for all clinics, including Melbourne expansion and new site openings
- Reporting, attribution, and data integrity, ensuring full‑funnel visibility
- Third‑party relationships including shopping centres, retail partners, and local area marketing opportunities
- Leadership of our Customer Experience & Social Media Specialist
- Identifying opportunities to bring capability in‑house as we scale
You are the person who ensures our marketing engine is commercially aligned, measurable, and consistently delivering growth.
What success looks like
- Clear, accurate reporting and attribution across the entire funnel
- Paid channels hitting CPA and ROI targets consistently
- Strong agency accountability and performance
- Smooth, high‑impact marketing support for new clinic launches
- A growing internal capability and a well‑coached CX & Social Specialist
- A marketing function that is predictable, scalable, and commercially aligned
Who this role suits
- This role is ideal for someone who has outgrown a pure execution role and wants to step into ownership — but still enjoys rolling up their sleeves.
- You’ll thrive here if you are:
- Commercially minded and numbers‑driven
- Confident managing agencies and partners
- Strong at execution and comfortable being hands‑on
- Able to balance strategy with day‑to‑day optimisation
- Excited by growth, scale, and building a function from the ground up
Why join us
- Fast‑growing national healthcare group
- Real ownership, real impact, no corporate red tape
- Opportunity to build a modern marketing function
- Supportive leadership and a commercially aligned environment
Everyone brings something unique to the table and that's what makes our team stronger. Different backgrounds, experiences, and perspectives help us deliver more thoughtful, inclusive healthcare. If you're passionate about making a difference but don't tick every box, we still encourage you to reach out. We'd love to hear from you.
