MidFull TimeEN
Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
What are we looking for?
We are looking for an Assistant Manager, Performance Marketing & Reporting, CLM Hub to lead performance marketing analysis, reporting governance, and optimization insights across three business units (Cambodia, Laos, Myanmar) with data‑driven decision‑making and efficient marketing investment.
What are we expecting from this role?
Own end‑to‑end performance reporting across all digital channels (paid media, leads, funnels, conversion).
Deliver BU‑level and CLM‑level dashboards, scorecards, and monthly performance summaries
Ensure data accuracy, consistency, and governance (UTM hygiene, tracking logic, metric definitions)
Creative, audience, and channel‑level optimization opportunities
Translate data into actionable insights for Marketing, CX, and Sales stakeholders
Lead deep‑dive analyses (e.g. high CPL campaigns, funnel drop‑offs, attribution gaps)
Define and monitor success metrics for always‑on and tactical campaigns
Act as the central performance of SPOC across three BUs.
Support leadership reviews, business updates, and management reporting
Drive performance standardization is aligned with CLM Digital COE frameworks
Who are we looking for?
3-5 years experience with managing, optimizing performance-based marketing campaigns and advertising campaigns
Demonstrated experience working with marketing analytics tools and platforms such as PowerBI
Excellent communication and collaboration skills for working with crossfunctional teams
Problem-solving and critical thinking skills to identify areas for improvement and troubleshoot campaign issues
Expertise in using marketing analytics tools and platforms to interpret vast amounts of data.
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
