Performance Marketing
- Develop and execute comprehensive performance marketing strategies to acquire leads through online and offline channels.
- Manage and optimize digital campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to maximize ROI.
- Utilize SEO/SEM, email marketing, social media, and other online tactics to generate leads and drive conversions.
- Oversee traditional marketing channels such as print, outdoor, and events to enhance brand visibility and attract potential students.
- Act as the primary point of contact for the marketing agencies, overseeing project timelines, delivera-bles, and budgets to ensure alignment with goals and objectives.
- Analize campaign performance data and metrics to provide actionable insights and recommenda-tions for continuous improvement.
Live Strategy & Channel Ownership
- Own end-to-end Live strategy focused on selling ESL and Chinese course packages
- Plan daily/weekly live schedules, topics, scripts, offers, and CTAs aligned with platform algorithms
- Develop live content frameworks that educate parents (learning outcomes, curriculum, results) while driving conversion
- Coordinate TikTok Live campaigns around promotions, launches, and key sales periods
Team & Host Management
- Lead and coach a live commerce team (hosts, coordinators, or support roles)
- Work closely with teachers, KOLs, and on-camera talent to ensure confident and effective live deliv-ery
- Conduct rehearsals, run-of-show planning, and performance feedback sessions
- Ensure smooth end-to-end live operations and quality control
Live Execution & Performance Optimization
- Oversee and participate in live sessions when needed
- Monitor live performance in real time and adjust content, pacing, and offers to maximize conversion
- Track and report key KPIs (viewers, engagement, leads, conversions, CPA)
- Analyze post-live results and apply insights to improve future sessions
Cross-Functional Collaboration
- Work closely with Content, Creative, Performance, and Product teams
- Align traffic strategies, retargeting, and creative assets to support live commerce goals
- Coordinate with marketing campaigns, launches, and seasonal promotions
- Stay updated on platform features, trends, and competitor live strategies.
