Hiring – Head of Credit, Marketing & Program Manager
Location: Enugu (with potential for national travel as the Bank scales)
Our client is a recently acquired microfinance bank, positioned for accelerated growth and operational transformation. It operates as a digital wealth management platform designed to facilitate seamless saving, investment, and financial management in one place.
The Company is seeking to hire a Head of Credit, Marketing & Programs to occupy a strategic leadership role responsible for driving the growth and profitability of the Bank. This individual will oversee all credit operations, execute robust marketing strategies, and manage impactful financial inclusion programs. The role is central to achieving the Bank's customer acquisition and loan portfolio targets, while expanding market share within priority segments, particularly youth and women-owned businesses. Furthermore, the successful candidate will play a pivotal part in supporting the Bank's strategic transition to a National MFB license within the next five years.
Key Responsibilities:
Oversee the full credit lifecycle from loan origination, appraisal, and disbursement through monitoring and recovery.
Develop and enforce credit policies, procedures, and risk assessment frameworks to maintain portfolio quality and minimize NPLs.
Monitor portfolio performance, analyze trends (PAR, NPLs, recoveries), and implement corrective actions in a timely manner.
Ensure compliance with CBN regulatory guidelines and internal credit policies across all loan products and segments.
Drive business development initiatives to identify and convert new market opportunities, partnerships, and customer segments.
Lead and optimize all sales and customer acquisition drives for loan products, deposits, and other financial services, ensuring consistent achievement of targets.
Build and maintain relationships with community leaders, corporate partners, cooperatives, and key stakeholders to grow the Bank's customer base.
Develop and execute marketing campaigns across digital, ATL, and BTL channels to enhance brand visibility, customer engagement, and deposit mobilization.
Conduct market research to track customer needs, competitive dynamics, and emerging trends, and translate insights into actionable strategy.
Manage the Bank's brand identity and public communications, ensuring consistency and a positive market reputation.
Lead the design and launch of innovative financial products tailored to priority segments — youth, women-owned businesses, and other profitable niches — in collaboration with Operations and IT.
Develop, implement, and monitor financial inclusion programs, tracking KPIs to ensure both social impact and financial sustainability.
Continuously evaluate product and program performance and iterate based on market feedback, portfolio data, and strategic objectives.
Ensure all growth initiatives are executed in alignment with the Bank's 5-year National License roadmap.
Build, mentor, and manage a high-performing credit, sales, and marketing team with clear targets, accountability structures, and development plans.
Contribute to strategic planning and EXCO decision-making as a key member of the Executive Management Team.
Requirements
Bachelor's degree in Banking & Finance, Business Administration, Marketing, Economics, or a related field.
CIBN (MCIB) membership, MBA, or relevant postgraduate qualification is an added advantage.
Minimum of 8–10 years of progressive experience in credit, marketing, and business development within banking or microfinance, with at least 5 years in a senior leadership role.
Proven track record of consistently meeting and exceeding sales and loan portfolio targets.
Deep understanding of the Nigerian microfinance landscape, CBN regulatory environment, and financial inclusion dynamics.
Strong experience in product development for niche segments, particularly youth and women-led businesses.
Proficiency in credit analysis, risk management, and loan portfolio management.
Strong strategic acumen with the ability to translate market insight into executable plans.
Excellent leadership, communication, negotiation, and stakeholder management skills.
Results-oriented with the ability to manage multiple priorities in a fast-paced, growth-stage environment.
