Who is Stanley Martin Homes? At Stanley Martin Homes, we believe your work should have a purpose. With us, it truly does. Our success starts with our people, and we are proud to foster a culture where every team member is valued and supported. At Stanley Martin Homes, you will work alongside passionate, knowledgeable professionals who are committed to doing the right thing, delivering exceptional homebuyer experiences, and putting homebuyers first. Stanley Martin Homes is one of the largest 25 homebuilders in the United States and it has been consistently one of the fastest growing. We are proud of the people-first culture that makes it possible. If you are ready to build a meaningful career and help families find the place they will call home, we would love to connect with you. Join our team and build a career that you will be proud of. Explore Opportunities Today
The Vice President of Marketing is responsible for setting and executing the strategic direction of marketing to drive growth, strengthen brand impact, and support sales performance across the organization. This role leads a high performing team, partners cross functionally, and ensures marketing initiatives are aligned with Stanley Martin’s business objectives, customer expectations, and core values.
Responsibilities and Duties:
Strategic Planning • Develop and lead comprehensive marketing strategies aligned with corporate business objectives, annual goals, and long-term growth plans • Translate company mission, vision, and values into actionable marketing priorities across all channels • Partner with executive leadership to align marketing strategy with sales forecasts, market expansion, and corporate initiatives • Continuously assess market conditions, competitive landscape, and customer trends to refine positioning and strategy
Team Management and Development • Lead, mentor, and develop a high-performing corporate marketing organization, fostering accountability, collaboration, and continuous improvement • Set clear goals, expectations, and performance metrics for direct reports and extended marketing teams • Provide coaching, professional development, and succession planning to build long-term team capability • Create efficiencies in team workflows, resourcing, and execution while maintaining high standards of output
Community Sales Performance • Partner closely with Sales leadership to support community-level sales performance and traffic goals • Oversee neighborhood marketing strategies designed to drive qualified traffic, appointments, and sales conversions • Monitor daily and weekly sales trends, adjusting marketing strategies in real-time to maximize performance • Ensure alignment between corporate marketing efforts and division-level sales priorities
Data Analysis and Insights • Analyze daily sales data, lead performance, campaign results, and funnel metrics to inform strategy and optimization • Leverage reporting tools (e.g., Looker) to provide clear insights, trends, and recommendations to leadership • Balance data-driven decision-making with creative problem-solving to improve marketing effectiveness • Communicate insights clearly and succinctly to drive alignment and action across teams
Customer Experience • Champion a customer-first mindset across all marketing initiatives and communications • Ensure marketing experiences are consistent, relevant, and aligned with buyer expectations throughout the funnel • Use customer insights and feedback to refine messaging, journeys, and engagement strategies • Support a seamless handoff between marketing and sales to enhance the overall customer experience
Brand Management • Oversee and protect the Stanley Martin brand across all marketing channels, divisions, and customer touchpoints • Strengthen brand awareness and relevance through consistent messaging, creative standards, and storytelling • Ensure all marketing programs reinforce brand positioning and differentiate Stanley Martin in the marketplace • Maintain brand alignment across corporate, field, and partner marketing initiatives
Budget Management • Develop and manage the corporate marketing budget, ensuring efficient allocation of resources • Evaluate ROI across marketing investments, reallocating spend based on performance and business priorities • Balance strategic initiatives with cost control while supporting lead generation and brand growth objectives • Provide financial accountability and transparency in marketing planning and reporting
Digital and Offline Marketing Strategies • Lead the planning and execution of integrated digital and traditional marketing strategies • Oversee paid media, digital platforms, promotions, and offline advertising to maximize lead quality and volume • Ensure consistency and effectiveness across all channels, including digital, print, events, and local activations • Stay current on emerging marketing technologies and trends, identifying opportunities for innovation
Process Improvements and Efficiency Gains • Identify and implement process improvements to increase efficiency, speed to market, and scalability • Standardize best practices across campaigns, reporting, and operational workflows • Leverage marketing technology and tools (e.g., Microsoft Office, SharePoint, Monday.com, HB1) to improve execution and collaboration • Continuously assess and optimize marketing operations to support growth
Stewarding Cross-Functional Relationships and Support • Collaborate closely with Sales, Operations, Finance, IT, and executive leadership to align initiatives • Serve as a strategic partner and advisor to internal stakeholders, ensuring marketing supports broader company goals • Communicate clearly and effectively to build trust, alignment, and shared accountability • Foster strong internal and external relationships that enhance organizational effectiveness
Position Standards • Strong interpersonal, organizational, time management, and leadership skills • Excellent written and verbal communication skills, with the ability to influence and collaborate across functions • Highly organized and detail oriented, with the ability to manage multiple initiatives simultaneously and perform effectively under pressure while maintaining a big picture perspective
Position Requirements • Bachelor’s degree in Marketing, Business, Sales, Communications, and/or a related field • MBA or Master’s degree with a focus in Sales, Marketing, and/or Technology preferred • 15+ years of progressive marketing experience, including senior level leadership roles • 8+ years of experience leading, mentoring, and developing high performing marketing teams • Demonstrated ability to think critically, creatively, and strategically to drive business results • Proven success developing and executing integrated marketing strategies that achieve KPIs and support growth objectives • Results driven mindset with strong analytical skills and experience leveraging data, digital marketing platforms, and marketing technology tools • Ability to work in a hybrid environment, with four days per week in the office
What’s In It For Me: • Access to competitively priced, high-quality health care options through Aetna, MetLife and EyeMed, along with employer-paid Short Term and Long Term disability, basic life and AD&D insurance (including employee-paid life, Legal Resources, and Aflac supplemental options) • Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA) • Put your family first with benefits, including 3 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care • 12 weeks of paid maternity leave through our Short-Term Disability Plan • Receive well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program • Continue your education with tuition and certification reimbursement • Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave • Protect yourself from identity theft or travel mishaps with our no-cost coverage • Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon • Get access to your paycheck early with an advanced pay option through Dayforce Wallet • Support local charities that are important to you through our Giving Back Program; with up to $250 match, 8 hours leave and more Stanley Martin Homes has been building new homes since 1966. Headquartered in Reston, VA, Stanley Martin Homes is one of the nation’s fastest-growing homebuilders, having built more than 25,000 homes and operating in 14 metropolitan areas and seven states, including Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, and West Virginia. Named National Builder of the Year in 2021 by Builder Magazine, Stanley Martin Homes is driven to deliver on its mission to “design and build homes people love at a price they can afford.” At Stanley Martin Homes, you're not just joining a company—you’re joining a team. Whether your passion is in sales, construction, or operations, you'll contribute to delivering an exceptional home buying experience that helps people realize their dreams. To hear from our team members about why they love working at Stanley Martin Homes, click here.
