Retail Business Director/Deputy Director

Job Description 

 

• Lead the overall retail business strategy to drive sustainable revenue growth, market share expansion, customer acquisition, and retention across telecom and emerging digital business verticals.

• Drive revenue diversification initiatives by scaling adjacent businesses including fintech, devices, home internet, and digital services through an integrated go-to-market approach.

• Develop and execute future-ready Sales & Distribution ecosystem strategies, including RTM optimization, channel expansion, partner sustainability, and digital distribution transformation.

• Own end-to-end retail business P&L with strong focus on profitability, margin optimization, cost efficiency, trade spend effectiveness, and ROI-driven investment planning.

• Establish robust governance, compliance, and operational control frameworks across distribution operations to ensure business sustainability, audit readiness, and risk mitigation.

• Lead performance management across nationwide sales and distribution teams through data-driven KPI governance, productivity enhancement, and execution excellence.

• Build strategic partnerships with distributors, channel partners, and internal stakeholders to strengthen business growth, operational scalability, and customer reach.

• Develop and inspire a high-performing leadership team by fostering a culture of accountability, innovation, agility, continuous learning, and succession readiness.

Academic Qualification

• Graduation from any reputed university. MBA preferred.

Job Experience Required

• 15+ years of experience

Required Capabilities

• Deep understanding of Bangladesh telecom market dynamics, including subscriber growth, ARPU, data monetization, and evolving digital ecosystems

• Strong knowledge of multi-channel retail models (distribution houses, exclusive outlets, retail partners, digital-assisted channels)

• Expertise in trade spending efficiency, incentive design, retail visibility, and partner engagement strategies to drive acquisition, conversion, and retention

• Strong grasp of KPI frameworks, sales productivity metrics, and application of analytics/AI for data-driven decision-making

• Solid understanding of revenue streams, cost structures, budgeting, and ROI management across telecom and adjacent digital businesses

• Knowledge of compliance frameworks, audit processes, and regulatory environment governing telecom, distribution, and fintech operations in Bangladesh

Banglalink Digital Communications is one of Bangladesh’s leading telecom and digital service providers, committed to transforming the way people connect, communicate, and innovate. As a subsidiary of VEON, Banglalink combines global expertise with a deep understanding of local needs to deliver cutting-edge services to millions of customers across the country. Our Employer Value Proposition (EVP) is ‘Lead the Future’, and this is reflected in all levels of our organization. Our workplace is designed to inspire and empower individuals, creating an environment where ideas thrive, contributions are valued, and innovation flourishes. We encourage every team member to take initiative, explore new possibilities, and grow both personally and professionally in a fast-evolving digital landscape. At Banglalink, we are committed to foster a supportive and inclusive culture that celebrates diversity and encourages collaboration. We actively create opportunities for all individuals to succeed, while our learning initiatives and digital upskilling programs, ensure our people are equipped to excel in their careers and shape the future.

Banglalink is a place where innovation, agility, and understanding come together to create meaningful impact. Join us and be part of a team that’s reshape the future of connectivity and digital transformation.