Brand Manager – Haemophilia

Company Description

Statistics show that women and underrepresented groups tend to apply to jobs only if they meet 100% of the qualifications. Sobi encourages you to change that statistic and apply. Rarely do candidates meet 100% of the qualifications. We look forward to your application!

At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.

Job Description

The purpose of this role is to drive the successful development and execution of the brand strategy within the Spanish market, ensuring strong alignment with global positioning while addressing the specific needs of patients, healthcare professionals, and the wider healthcare ecosystem. The Brand Manager will lead the creation of impactful, locally relevant marketing initiatives, grounded in deep market insights and cross‑functional collaboration. By building meaningful relationships with key stakeholders and ensuring the highest standards of compliance, this role will play a central part in shaping the brand’s presence, maximizing its value, and supporting improved outcomes for people living with rare diseases.

Key Responsibilities

• Collaborate with marketing, sales, medical and market access teams to develop integrated brand plan marketing and implementing tactics
• Create localized messaging and campaign content aligned with positioning
• Lead and drive market analysis through market research and insights
• Plan and execute presence at key congresses and meetings, maximizing impact
• Ensure compliance of all marketing activities
• Lead cross-functional brand planning workshops
• Build relationships with key opinion leaders

Qualifications

Education/Learning Experience/Work Experience

• 4 years of experience in marketing, preferably in the rare disease space.
• 4 years of experience with products used primarily in hospital settings.
• Proven track record in marketing haemophilia or haematology products.
• Life science degree
• Previous commercial experience beneficial
• Deep knowledge of the Spanish Healthcare system
• Strong analytical skills to interpret market data and research findings to inform strategic decisions
• Sense of urgency, and proven ability to organize, and prioritize for execution

Skills/Knowledge/Languages Required:

• Excellent verbal and written communication skills English
• Excellent MS Office Skills (Excel, PowerPoint, Word)
• Experience with review and approval systems (eg. Veeva)
• Proven track record of successful working in a cross functional matrix environment Desired: Experience in working in an international matrix environment with multicultural colleagues

Additional Information

All your information will be kept confidential according to EEO guidelines.