SeniorFreelanceEN
London, UK
Full-Time, Freelance
Our story began during a road trip in the 1990s, where our founders, Will and Andy, travelled across America collecting vintage items while living out of motels. They started purchasing vintage clothing in the USA and selling it wholesale, which eventually led to the creation of stores. From there, they began designing reworked vintage pieces, and thus, Motel was born.
Over 30 years and a team of 200+ people later, every piece of clothing we make is created with the same spirit of fun, freedom and adventure as the road trip that first defined the brand. We’re still ambitious and independent, but now we’re a global team - we work from an operational base in Worcester, a design studio in London and a creative studio in Bali.
We’re looking for a highly organised, creative, and commercially aware Creative Producer to join our team on a freelance basis. We are looking for a candidate ready to commit to Motel for a 3 month period, with the potential for a permanent position afterwards. This hybrid role (3 days in office) will be responsible for taking the Creative vision and managing it from concept to delivery, ensuring every project is executed flawlessly while maintaining the Motel brand’s bold, trend-led aesthetic.
You’ll play a central role in shaping the visual identity of Motel across campaigns, lookbooks, digital content, and social media, balancing strategic creative direction with meticulous project management. This is a hands-on role that combines leadership, creativity, and organisation. Mentoring the Creative Executives, coordinating cross-functional teams, and keeping projects on track from start to finish.
Creative & Campaign Direction
Work with the Creative & Brand Lead to develop seasonal campaign concepts and creative assets.
Translate briefs into actionable plans and oversee the end-to-end execution of photoshoots and content creation.
Ensure visual outputs are innovative, on-brand, and consistent across all channels.
Project Management & Process Leadership
Manage timelines, budgets, and resources for creative projects, ensuring all deliverables are met on schedule.
Work closely with the Creative Operations Manager to streamline workflows and maintain clear communication across teams.
Identify potential challenges early and proactively provide solutions to keep projects on track.
Content Creation & Brand Guardianship
Produce photo and video shoots, ensuring styling, set design, and photography reflect the brand’s DNA.
Ensure the delivery of high-quality assets for e-commerce, social media, digital marketing, and retail channels.
Help to maintain and evolve the visual identity of the brand while ensuring consistency across all platforms.
Collaboration
Collaborate effectively with internal teams; Creative, buying, styling, brand, digital marketing, and e-commerce, to align creative outputs with commercial objectives.
Encourage a collaborative and creative environment while maintaining structure and accountability.
Innovation & Trend Awareness
Stay plugged into culture, fashion, and social media trends to inspire forward-thinking creative concepts.
Identify opportunities for innovative campaigns and content that engage and excite our audience.
Support Motel's sustainability initiatives by considering how our practices can improve, actively working in line with the sustainability journey of the business.
Skills & Experience
Proven experience as a Creative Producer or similar role within fashion, retail, or a youth-focused lifestyle brand, with a strong portfolio of industry contacts.
Confident leading end-to-end shoot production — from pre-production planning through to final delivery — collaborating with photographers, stylists, and production teams.
Strong graphic design sensibility with a refined eye for layout, typography, and colour; experienced in overseeing brand assets across digital and print including campaigns, social content, newsletters, packaging, and in-store visuals.
Skilled at translating brand strategy and creative direction into cohesive visual systems, ensuring consistency and quality across all customer touchpoints.
Highly organised with the ability to manage multiple projects simultaneously, balancing creative ambition with deadlines and budgets.
Experience mentoring junior creatives and leading cross-functional teams, with the ability to give clear, constructive creative feedback.
Proficient in Adobe Creative Suite and familiar with Figma; experience with motion or video content creation is a plus.
Strong understanding of social-first and platform-native content, particularly for Instagram and TikTok.
Attributes
Deeply plugged into fashion, music, and youth culture.
Bold, creative thinker with a passion for storytelling.
Commercially minded—able to balance creativity with business objectives.
Energetic, adaptable, and thrives in a fast-paced, dynamic environment.
Strong communicator with the ability to translate vision into actionable plans and guide teams to deliver on that vision.
Committed to promoting conscious creativity, helping us build a brand that champions sustainability and supports our social and environmental impact
Competitive salary in line with industry benchmarking
Team socials and meetups
Monthly well-being activities to support your health and wellbeing
Tailored progression pathways
A thorough EAP scheme offering financial, legal and health support
Access to professional support & mentoring
Motel is a growth mentality company
Motel Rocks Group Ltd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
