ExecutiveFull TimeENEurope
We are Neumann Kaffee Gruppe. And we love coffee.
For us at Neumann Kaffee Gruppe (NKG), everything revolves around coffee. As a globally active green coffee service group, our more than 3,300 employees in 28 countries work with dedication for and with green coffee, which is always the focus of our services along the entire coffee supply chain. Our fields of work are just as diverse as our employees and we are proud to live this diversity.
Nordic Approach (NKG group company) works to make a positive difference in coffee-producing countries by ensuring fair payment and supporting sustainable coffee production. We aim for both people and nature to thrive through good coffee.
At Nordic Approach, we value sustainability, professional development, and innovation, and we aim to attract the best talent in the industry. In our team, you will have the opportunity to work in an international environment with a strong focus on sustainable practices. We offer flexible working conditions that balance work-life integration, along with extensive opportunities for both personal and professional growth. By joining our team, you will have the chance to contribute to a meaningful mission in the coffee industry and become part of a work culture that values strong principles, collaboration, and continuous improvement. We offer competitive terms and a dynamic workplace where you can truly make a difference.
We are certified as a Great Place to Work®, highlighting our strong culture of trust, collaboration, and respect. Discover here what our employees like best about our workplace.
Nordic Approach aims to be a preferred sourcing partner for roasters seeking exceptional quality green coffee. As Head of Sales, you own the commercial direction and execution - driving customer satisfaction, growth, and modern digital ways of working across the full customer relationship.
You combine strong commercial drive with a relationship-first approach to specialty coffee. You lead and develop the sales team, sharpen our market approach, and bridge traditional relationship selling with digital commerce (incl. Customer Portal and practical AI use cases) to strengthen the customer experience from first contact to repeat business.
Nordic Approach is part of the Neumann Kaffee Gruppe (NKG), a global green coffee service group with 50 companies across 26 countries (including exporters, importers, farms, mills, and services). Nordic Approach operates as an autonomous entity and independent profit center, maintaining a distinct specialty-coffee focus while benefiting from NKG synergies - especially in IT, compliance, sustainability initiatives, and access to an extensive global coffee network. These strengths support NA’s commitment to ethical sourcing, sustainable practices, and delivering exceptional coffee experiences.
Responsibilities & tasks
Lead the sales team: set direction, coach performance, and ensure high customer activity (meetings/visits/cuppings) with you as a visible face to the market.
Align Sales & Marketing: build one unified go-to-market approach and sales collateral that reflects the brand while using modern digital delivery.
Own pricing & commercial terms: manage coffee pricing/discounting and align buying plans with each origin.
Grow FOB & Forward business: standardize quoting and communication to drive volume growth.
Drive market focus: identify target segments and prioritize high-growth regions
Customer Portal launch: lead the rollout of the B2B portal to automate key routines (e.g., support, releases, invoicing) and improve customer experience.
Practical AI in Sales: identify and implement concrete use cases that create advantage and measurable customer value.
ERP (Odoo)-first execution: troubleshoot day-to-day issues and drive improvements in line with an “Odoo-first” architecture.
Shape the portfolio and strategy: contribute to origin development, quality specifications, certifications, budgeting, and executive planning - working closely across functions and group companies.
Performance & insights: set sales KPIs and provide data-driven insights for leadership decisions.
Group reporting: manage NKG reporting requirements.
Your profile
You are an experienced sales leader who thrives in a low-hierarchy environment with real autonomy and accountability. You bring a structured, modern approach to sales while protecting what matters most in specialty coffee: trust, expertise, and service.
Essential
Proven sales leadership experience in a comparable environment across functions and channels.
Strong relationship management track record; credible in specialty coffee through expertise and service mindset.
Ability to innovate and modernize the sales function (digital, collaborative, end-to-end ways of working).
Strategic, structured thinker with a hands-on, entrepreneurial and results-oriented approach.
Cross-cultural competency; fluent English.
Bachelor’s degree (minimum), ideally business-related.
Preferred
Existing network within our business field.
Experience with both trading and value-added specialty product lines.
Our promise to you
International environment with a strong sustainability focus.
A collaborative culture that values innovation, continuous learning, and professional development.
Flexible working conditions supporting a healthy work-life balance.
A meaningful mission—supporting a more sustainable value chain in the coffee industry.
Competitive compensation and room to make a real impact.
Please get in touch with your first point of contact:
Alec Alexander Oyhenart
