The SEA Expert & Digital Marketing Manager (all genders) is responsible for the operational planning, execution, and optimization of SEA campaigns and AI-paid campaigns across various search and advertising platforms. The goal is to generate qualified leads, strengthen brand presence, and contribute measurably to sustainable company growth.
A central component of the role is the data- and performance-driven use of modern marketing technologies, including AI-supported tools, as well as the further development of traditional search engine advertising towards AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
The position works closely with content, SEO, and sales teams, as well as with external SEA agencies, AI search agencies, and platform partners.
Your tasks:
SEA Strategy & Campaign Management
- Conceptualization, planning, execution, and continuous optimization of SEA and AI-paid campaigns (e.g. Google Ads, Microsoft Advertising, ChatGPT Paid)
- Management of various campaign formats such as search, display, and video ads
- Conducting in-depth keyword research and competitive analyses to identify relevant search intentions
- Creation and optimization of ad copy as well as landing pages to increase conversion rates
Performance Analysis & Reporting
- Monitoring and analysis of campaign performance based on relevant KPIs
- Conducting A/B tests to optimize ads, targeting, and landing pages
- Creation of regular performance reports including actionable recommendations
- Close coordination with the Director Growth & Brand Global Marketing for the strategic development of measures
AI-supported Tools & Automation (AI Aids)
- Use of AI-based tools to increase efficiency and performance, e.g. for:
- Keyword clustering and search intent analysis
- Creation and optimization of ad variations
- Performance forecasts, budget and CPC predictions
- Automated evaluations and trend analyses
- Professional assessment and controlled use of AI recommendations based on data-driven analysis
AEO & GEO – Further Development of Search Marketing
- Implementation of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
- Evaluation and optimization of campaign and content visibility in AI-based search and answer systems
- Analysis of new search formats, AI touchpoints, and their impact on performance and lead quality
Collaboration with Agencies & Partners
- Close collaboration with external SEA agencies, AI search agencies, and platform consultants (e.g. Google, Microsoft)
- Implementation and quality assurance of agency deliverables
- Evaluation and classification of external recommendations in the context of internal business goals
- Ensuring transparency, performance tracking, and continuous optimization
Tools & Technologies
- Google Ads, Microsoft Advertising, ChatGPT Paid
- Google Tag Manager
- Google Analytics, Marketo / Customer Insights
- SEMrush, Keyword Planner
- AI-supported analytics, forecasting, and content tools
- CMS, Planio
- AI chatbots & generative search systems (analysis & monitoring)
Your Profile:
Professional Requirements
- Completed degree with a focus on marketing, communications, media, or digital business
- Solid practical experience in SEA, paid search, or performance marketing
- Confident handling of Google Ads, ChatGPT Paid, and ideally Microsoft Advertising
- Experience in keyword research, campaign setup, ad copywriting, and conversion-oriented landing page optimization
- Good knowledge of web analytics, KPI management, and A/B testing
- Understanding of tracking, tagging, and performance measurement
- Interest in AI-supported marketing tools and their productive use
- Basic knowledge or strong willingness to learn AEO and GEO
- German and English language skills at C2 level required
- Initial experience working with agencies
- B2B marketing experience in a technology or software environment is a plus
Methodological Requirements
- Analytical thinking and a structured, data-driven working approach
- Ability to translate performance data into concrete actions
- Carefulness in reporting, testing, and quality assurance
- Strong results orientation with a focus on leads, conversions, and efficiency
Personal Requirements
- Self-initiative and a strong hands-on mentality
- nterest in new search and AI trends
- Reliability in collaboration with internal stakeholders and external partners
- Clear, professional communication
- Willingness to learn and openness to a dynamic, technology-driven environment
Our benefits
- Flexible work: Trust-based working hours, remote work, and up to 20 days opportunity for workation
- Vacation & leisure: 30 vacation days plus extra days off for your volunteer work and on your birthday
- Financial extras: Christmas bonus, subsidy for company pension scheme, childcare allowance, bike leasing, Germany ticket, tax-free benefits via Edenred, and private accident insurance
- Training: Digital learning platforms, internal and external training offers
- EGYM Wellpass: Access to thousands of sports and wellness offers
- Health & well-being: Stress prevention, health days, vaccinations, quiet and relaxation room
- Work environment: Modern work at the campus with coffee bar, cafeteria, and free drinks
- Events & team spirit: Summer and winter parties, afterworks, sports groups, own band as well as participation in events like B2Run
Contact Recruiting:
Yacine Adjir
recruiting@seeburger.com
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