Senior Copywriter (Social)

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Who we are looking for:  

VML is seeking a witty, tech-obsessed, socially savvy Senior Copywriter to concept and write organic social content for a high-profile tech client in our Portland office.

As the Senior Copywriter focused on social media, you will help shape the creative vision and deliver content for our client’s owned channels, bringing memorable, insight-driven copy and a knack for storytelling on pocket-sized screens.

Equal parts concept-driven and craft-obsessed, you bring fresh thinking, an ear for the social vernacular, and ever-evolving fluency with social and cultural trends. You demonstrate content creation skills from previous client work or personal accounts with strong shooting, editing, and crafted captions.  

In addition to partnering closely with a Senior Art Director as a true creative duo, you’ll take direction from creative leads, articulate your vision to editors and animators, collaborate with strategy and account, and engage directly with clients to present work that’s on brand, on trend, and on time.

 What you’ll do:  

• Concept and Create | Ideate on and execute bold, engaging social content for Instagram, Facebook, X, and Threads based on strategic briefs to drive conversation and cultural relevance for clients.
• Craft | Stay informed about industry trends, best practices, and emerging technologies in social media and digital marketing.
• Client facing | Regularly connect with clients to create a partnership that builds trust in our thought leadership and ideas. Present your work well, articulating the “why” behind the creative.
• Collaborate | Collaborate with creative leads, art directors, strategists, producers, and social managers to bring ideas to life.
• Cultivate | Stay ahead of platform shifts, language trends, and creative best practices in the social landscape.

What you’ll need:  

• Minimum 5 years’ experience in an agency setting with a focus on tech brands and social media.
• A portfolio that demonstrates strong conceptual thinking, a sharp voice and versatility across social platforms.
• Deep understanding of how brands show up natively on social media—and how to shape that presence.
• Strong editorial instincts, attention to detail and appreciation for the craft of writing on social.
• Humor, wit and social savvy that inspires your concepts.
• Experience working with creator/influencer content and UGC strategy.
• A talent for spotting the human truth in jargony tech features to create content for organic social.
• Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast-paced environment.
• Strong communication and presentation skills.
• Patience and readiness to address feedback from creatives, strategists, account leads, and client-side stakeholders at many stages of content development.
• Passion for internet/tech culture, design, branding, and how they intersect in the social space.

 What we offer: 

• Passionate, driven people | We champion a culture of people that do extraordinary work.
• Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

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