CRM Coordinator

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About the Role 

We are looking for a highly organized and proactive CRM Coordinator to join our team and support CRM operations for one of the most important automotive brands in the region. 
This role is key to ensuring impactful, data-driven communications across multiple markets and channels, working closely with cross-functional teams within the agency and the client side. 

Key Responsibilities 

• Coordinate end-to-end CRM initiatives, from planning to execution, ensuring alignment with marketing strategies and brand objectives.  

• Manage CRM journeys, lifecycle strategies, customer segmentation, and campaign workflows.  

• Collaborate with creative, data, media, and client teams to ensure seamless multichannel activation.  

• Lead and support the CRM team, providing guidance, task prioritization, and operational alignment.  

• Monitor CRM performance, generate insights, and recommend continuous optimizations.  

• Ensure correct implementation of CRM best practices, data governance, and compliance.  

• Liaise directly with the automotive client to understand needs, present roadmaps, and communicate progress.   

Requirements 

• 3+ years of experience in CRM coordination, marketing automation, or customer lifecycle roles.  

• Experience managing customer journeys and CRM strategies end to end.  

• Hands-on experience with Salesforce Marketing Cloud, Sales Cloud, or other major CRM/MA platforms (e.g., HubSpot, Adobe, Braze, Dynamics).  

• Strong organizational and project-management skills.  

• Experience leading or coordinating teams.  

• Solid analytical mindset and ability to interpret KPIs for decision-making.  

• Excellent communication skills and stakeholder management.  

• Fluent English required (written and spoken).  

• Portuguese is a plus.  

 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

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