The Position
The Senior Brand Manager plays a key role in executing brand strategy with a strong emphasis on customer engagement and commercial performance. This position is responsible for driving the operational plan for assigned brands, ensuring alignment across cross-functional teams, and contributing to the overall growth of the organization.
Duties & Responsibilities
- Lead the development and implementation of the OPU operational plan for assigned brands.
- Drive brand performance to achieve sales growth and market share objectives.
- Ensure alignment with cross-functional teams including Medical Affairs, Sales, Market Access, Finance, and Commercial Operations.
- Contribute to the business planning cycle, including long-term forecasts and investment planning.
- Provide local market insights to support ROPU brand strategy development.
- Develop and implement the OPU Integrated Customer Plan (ICP) and operational plan.
- Lead local launch readiness initiatives, ensuring timely achievement of key milestones.
- Collaborate with internal stakeholders to ensure successful product launches.
- Foster strong collaboration with ROPU brand teams and internal stakeholders.
- Provide regular feedback and insights on market trends, customer needs, and competitive landscape.
- Ensure local plans are aligned with regional strategic direction.
- Manage brand budgets and ensure effective resource allocation.
- Collaborate with Commercial Operations to monitor KPIs and market performance.
- Communicate key updates and insights to support informed decision-making.
- Drive customer-centric initiatives including expert engagement, CME activities, and multichannel campaigns.
- Support the adoption of platforms and processes that enhance customer engagement.
- Work closely with Sales and Supply Chain teams to provide accurate demand forecasts using the Futurcast system.
- Promote knowledge sharing within the organization.
- Build strong relationships across functions to support brand success.
Requirements
- Bachelor's Degree in Pharmacy
- Master’s degree in marketing / business management is advantage
- Minimum 5 years as Product Manager in marketing and sales experience
- A prior track record of success in pharmaceutical marketing at a managerial level
- Experience in Cardiovascular/Renal/Metabolic and Tender Management is preferred.
- Special Skills (with reference to PRIME marketing Competencies Model) is preferred
