Consumer Data & Insights Specialist

The West Coast Eagles is an iconic Australian sporting brand with over 100,000 members. The Club formed in August 1986, playing its first official match for premiership points in 1987. Our women's side played its first game for AFLW premiership points in February 2020. Since then, the club has enjoyed significant success, winning premierships in 1992, 1994, 2006 and 2018. The club also has wide-spanning community and regional programs and is invested in a number of charity organisations, including the Waalitj Foundation.

About the role

The Consumer Data & Insights Specialist plays a critical role in improving how consumer and participant data is understood, structured and used across the Club’s membership and engagement activities. This role is responsible for analysing existing data, identifying gaps and inefficiencies, and helping design practical processes that enable better use of data in communications, including acquisition and retention campaigns.

Reporting to the Head of Consumer Strategy, this role will be responsible for:

• Analysing existing consumer, participant, and membership data to identify gaps, inefficiencies, and opportunities for improved use across campaigns, renewals, and engagement initiatives.
• Working alongside the Innovation, Data & Analytics team to ensure priority data sets are accurate, usable, and fit for purpose for reporting and activation.
• Functioning as a connector between teams to help design practical, scalable processes that improve how data is captured, interpreted, and applied to membership growth objectives.
• Developing simple, repeatable reports and insights that help stakeholders understand the data that is available and how it can be used.
• Supporting other departments and teams to identify, quantify, grade, and prioritise data capture opportunities to inform targeted club outreach by distinguishing high‑value, high‑intent audiences from low‑engagement or inactive segments.
• Providing guidance on how data can be better integrated into communications across channels (eDM, SMS, WhatsApp, and digital platforms) to improve relevance and efficiency.
• Recommending practical process improvements that strengthen the flow of data from capture through to activation and conversion.

Due to the nature of the industry, there may be a requirement to work home match days and other club events which will include working some evenings and weekends.

Our ideal person

This role is ideal for someone with strong attention to detail, administrative, planning and time management skills with proven ability to develop strong relationships. Additionally, it would be ideal if you had:

• Significant experience in data analysis and development of usable insights, ideally within a member- or customer-led organisation.  
• Demonstrated ability to effectively analyse data and present usable insights and recommendations.
• Demonstrated ability to provide data analysis to support proposals for growth.
• Advanced computer skills, including Sports RM or Salesforce, Power BI and the Microsoft 365 suite of programs.
• Demonstrated ability to maintain confidentiality and ensure compliance with privacy laws in supporting systems.
• A tertiary qualification in a related discipline (e.g. marketing, business, data and statistics, or equivalent) is highly regarded.

Perks of working at the Club

The club is situated in a state-of-the-art training and administration building located in Lathlain. You will have access to the onsite gym, pool, café, and plenty of free parking. Additionally, the club is close to public transport, shops and restaurants. The club provides a great team environment, with fun and exciting social events, as well as:

• Special offers and discounts through our Corporate Partners.
• Access to tickets for WCE home matches.
• Fun and exciting social events like the John Worsfold Medal Awards night.
• The opportunity to be involved in the local community and support our charity partners.
• Professional development opportunities tailored to your goals.
• Access to WCE Health and Wellbeing Program.

How to apply

Click on “Apply” to complete an application form via the link, please include a resume and covering letter detailing why you are the best person for this role. In addition, it is highly recommended a link to your design portfolio is provided. Please note that only those candidates selected for interview will be contacted. Applications closeat 12 noon, Friday 22nd May 2026. We reserve the right to close this advertisement early if we receive a high volume of suitable applications.

Our Commitment to Equal Opportunities

At WCE we are committed to achieving a diverse workforce, where our employees are treated fairly and with respect. We recognise that we are strengthened by the different skills and experience that people from diverse backgrounds provide and therefore we strongly encourage applications from Aboriginal and Torres Strait Islanders, people with disability, females, those identifying as LGBTIQ+, people of all ages and culturally diverse backgrounds.

Our Commitment to Safeguarding Children & Young People

WCE is committed to promoting and protecting the safety and wellbeing of children and young people in our care who access activities, programs, services or facilities for which the club is responsible for.