Chief Marketing Officer (CMO)
Remote | CET-compatible timezone (UTC+1 to UTC+4) | Full-time
Job Overview
We are seeking a Chief Marketing Officer (CMO) to lead the development and execution of a global marketing and brand strategy for a premium financial services platform.
This role sits within the executive leadership team and is responsible for positioning the business as a trusted partner for high-net-worth and ultra-high-net-worth individuals, family offices, and institutional investors.
The CMO will drive brand authority, client acquisition, and market presence through a combination of strategic partnerships, targeted engagement, and data-driven marketing initiatives.
Key Responsibilities
Brand Strategy & Positioning
- Define and execute global brand strategy within the wealth management and investment landscape
- Build a differentiated positioning targeting HNWI/UHNWI and institutional audiences
- Ensure consistency across all markets and communication channels
Client Acquisition Strategy
- Develop targeted acquisition strategies for HNWI, UHNWI, and family offices
- Build long-term relationship-driven marketing funnels
- Segment and tailor outreach for private investors and institutional partners
Marketing Channels & Communication
- Manage a multi-channel ecosystem including:
- Private events and exclusive forums
- Strategic partnerships
- Digital platforms and thought leadership
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- Ensure communication reflects a premium, discreet, and high-trust positioning
Strategic Partnerships & Market Presence
- Establish relationships across financial ecosystems, family offices, and private banking networks
- Lead high-profile events, forums, and industry collaborations
- Expand presence across key global financial hubs
Content, PR & Thought Leadership
- Oversee production of market insights, research, and investor-focused content
- Drive PR strategy and executive visibility
- Position leadership as industry thought leaders
Digital Strategy & Performance
- Lead digital marketing strategy (web, SEO, campaigns, investor communications)
- Implement data-driven KPIs and performance tracking
- Continuously optimize campaigns and client engagement models
Leadership & Collaboration
- Build and lead a high-performing marketing function
- Partner with investment, product, and business development teams
- Align marketing with revenue and client growth objectives
Requirements
- 10+ years in senior marketing leadership roles within financial services (wealth management, private banking, fintech, asset management)
- Proven experience marketing to HNWI/UHNWI audiences
- Strong track record in building premium brands and driving client acquisition
- Experience in complex, low-awareness or long sales cycle products
- Exposure to global or multi-market campaigns
- Strong background in partnerships, PR, and high-level events
- Data-driven mindset with experience in marketing analytics
- Excellent leadership and stakeholder management skills
- Fluent English required
Nice to Have
- Experience with family offices or international investors
- Background in fintech or alternative investments
- Understanding of regulatory environments
