We are seeking an expert with a deep understanding of the mobile advertising ecosystem to serve as the 'architect' of our ad revenue streams. You will not only execute technical setups but also shape sustainable growth strategies, optimizing the balance between user experience and profitability for Athena's top game titles
I. KEY JOB DUTIES
1. Monitoring & Analysis: Track, analyze, and report on key daily metrics such as ROAS, ARPDAU, LTV, eCPM, Fill Rate, and Impressions for key game titles.
2. Revenue Optimization:
- Manage and optimize the performance of our ad network partners. Directly set up and fine-tune ad waterfalls and conduct A/B tests to maximize revenue.
- Take full accountability for Price Floor strategies and ad layering to maximize competition among Network partners.
3. Product Thinking & Strategic Consulting:
- Act as a strategic advisor to the Product and Game Design teams from the early stages of development to create innovative ad ad formats (placements, formats, frequency) naturally and effectively to grow revenue without negatively impacting user retention.
- Deeply analyze the impact of advertising on Retention and Churn rates to ensure long-term Lifetime Value (LTV) growth.
4. Strategic Partner Management:
- Negotiate preferential terms and gain early access to Beta features from major partners
- Build and maintain strong, professional relationships with ad network and publisher partners.
5. Forecasting & Troubleshooting: Evaluate, anticipate, and identify potential issues affecting ad revenue and proactively implement solutions.
6. Market Research & Intelligence: Continuously research the market, monitor new advertising trends in the mobile gaming industry, and track competitor activities to implement best practices.
II. EDUCATIONAL REQUIREMENT / SKILLS / ATTRIBUTES
EXPERIENCE & KNOWLEDGE:
- More than 5 years of experience in a similar role (e.g., Ads Monetization, User Acquisition, Performance Marketing…).
- Solid knowledge of the mobile game market, especially the Free-to-Play (F2P) model and performance marketing techniques.
- Hands-on experience with major Ad Network and Mediation platforms (e.g., Google AdMob, IronSource, AppLovin MAX, etc.).
- An understanding of game economy and how advertising impacts user behavior is a strong plus.
SKILL:
- Toeic >700, fluent in English (both written and verbal) for effective communication with international partners.
- Excellent data analysis skills: Proficient in analyzing key metrics (Impressions, Fill Rate, eCPM, ARPDAU) and capable of translating data into actionable insights and recommendations.
- Strong coordination skills, with the ability to sync tasks and information across multiple teams (Product, Marketing, Tech).
ABILITIES:
- Logical, data-driven mindset with a passion for working with numbers.
- Root-cause problem solving & critical thinking
- High emotional intelligence
- High attention to detail (especially when checking revenue, setting up waterfalls, and managing A/B tests)
- Proactive, eager to learn, and consistently staying on top of new trends in digital advertising.
- A team player dedicated to providing a high level of service to all stakeholders.
- A genuine passion for the gaming industry, especially mobile games.
III. WHY YOU’LL LOVE WORKING HERE
- Professional, creative working environment and talented teams, equal-opportunities & agile culture
- Great facility to work. You will have a MacBook and extra high definition screens
- Electrical standing desk for most comfortable seat
- Annual leave 12 days / sick leave 2 days / remote work 12 days / anniversary leave 1 day
- Paternity Leave policy offers more than 10 days of Paid leave, not including days-off.
- Remaining Annual leave will be transferred to the next working year
- Premium health insurance package for you and your relatives
- Annual health check-up at premium clinic
- Interesting workout activities: gym/fitness, yoga, kick-boxing, football after work
- Annual bonus and project bonus
- Reward program for engaged activities and volunteering
- Annual company trip & quarter team bonding activities
- Happy hours and awesome parties
- Development opportunity: sponsorship for training courses
- With regular discussions, you will have a lot of opportunities to learn from experts in their fields
- International opportunity to expose and grow
- At least one abroad travels every year. We often send our elites to international conferences like GDC, WWDC, Google I/O... to update the latest technology
- Additional allowance & gifts for birthdays, giving-birth, weddings, illness, Mid-Autumn Festival, Lunar New Year, 1/1, 1/5, 1/6…
- Pantry booster with food & beverages, game station & entertainment: PS4,...
IV. FURTHER INFORMATION
- Working hour: from Monday to Friday (8:30 -18:00)
- Working location: Olympus Building, 40A Lam Son Street, Tan Son Hoa Ward, Ho Chi Minh City (formerly Ward 2, Tan Binh District).
