KEY RESPONSIBILITIES
1. Earned & Paid Media Strategy
- Independently manage a high volume of all OC brands (INTEGRATE/ettusais/MAJOLICA MAJORCA/AQULABEL/neuve/tiss), ensuring end-to-end execution with consistent quality and performance across all brands.
- Own and define trend driven integrated earned and paid media strategies that drive brand equity, consumer demand, and measurable share of voice across OC brands.
- Demonstrate strong sensitivity to social conversations and emerging trends to identify for immediate earned exposure and consumers engagement opportunities.
- Build and maintain strong relationships with key media outlets, editors, and lifestyle platforms to ensure high quality exposure.
- Drive impactful media coverage that reflects brand image, storytelling accuracy, and tone consistency.
- Monitor media performance, share of voice, and sentiment, translating insights into actionable buzz-driving strategies
2. Influencer & Opinion Leader Engagement
- Identify, engage, and manage influencers, KOLs, and opinion leaders aligned with OC brands positioning and business objectives.
- Plan and execute influencer seeding, collaborations, and long-term partnerships to amplify brand storytelling and drive consumer engagement.
- Develop insight driven creative content directions that encourage organic storytelling, sharing behavior, and social discussion
- Evaluate influencer performance with data driven KPIs and ROI metrics, ensuring alignment with business and brand impact goals.
3. Word-of-Mouth & Digital Advocacy
- Design and implement word of mouth initiatives that generate organic conversations, advocacy, and cultural relevance for OC brands.
- Track consumer sentiment, emerging trends, and online discussions across key platforms to inform communication strategies.
- Collaborate with Digital, Marketing, and EC teams to maximize earned buzz and digital amplification.
4. Agile Campaigns & Experience Activation
- Lead the planning and execution of creative, buzz-driven campaigns and reactive contents that generate shareable moments.
- Integrate PR, influencer, and social elements to maximize cross-channel amplification.
- Adapt campaign angles and content in real time based on trend shifts and consumer responses.
- Ensure all activations deliver both brand visibility and measurable engagement outcomes
5. Cross-Functional & Strategic Communications
- Act as a key communication bridge between PR and EC, ensuring alignment between brand buzz and commercial priorities.
- Support EC by driving search visibility, traffic, and conversion through PR and social amplification.
- Collaborate closely with cross functional alignment across Marketing, Digital, EC teams,and cross functional teams to ensure consistent messaging and contribute to business growth and brand consistency.
- Support integrated campaign planning, product launch calendars, and cross-channel execution.
- Contribute to issues management, crisis communications, and reputation safeguarding as required.
Provide weekly, monthly, and quarterly reports with insights on buzz performance, consumer engagement, and business impact.
Key Qualifications:
- Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field
- 2–5 years of experience in PR, communications, or brand marketing, preferably within beauty, FMCG, or agency environments
- Proven track record in media relations, influencer marketing, and integrated communication campaigns
- Strong understanding of the Taiwan media landscape and digital ecosystem
- Experience working with regional or global stakeholders is a plus
Skills:
- Strategic thinking with strong storytelling and editorial judgment
- Proficient in written and verbal communication skills in Chinese and English
- Strong project management skills with the ability to manage multiple priorities
- Data-driven mindset with experience analyzing media and influencer performance
- High level of stakeholder management, collaboration, and interpersonal skills
- Proactive, resilient, and comfortable working in a fast-paced environment
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