Company Description
Samsung Electronics has grown into one of the world’s leading technology companies, recognized as one of the top 5 global brands. As a global leader in technology, we are transforming the world with the creativity and diversity of our talented people who drive this transformation.
Our company's success reflects the determination and talent of our people, aligned with our key corporate values: People, Excellence, Change, Integrity, and Co-prosperity. Our mission is to help people achieve the impossible.
We are inspired by what people want to accomplish in their lives and work to create products that empower them in new ways. This drive fuels our innovation.
Join us at Samsung and find your opportunity to do what you can't.
Job Description
Samsung is looking for a passionate team member with extensive experience in influencer marketing and a strong foundation in public relations. The position focuses on driving brand desire and engagement through strategic influencer partnerships and high-impact PR activities. This role requires an expert in the Saudi and broader MENA influencer landscape, capable of managing end-to-end campaigns that align with global brand standards while resonating with local audiences.
The ideal candidate is an agile communicator who can work across functions, managing both the creative side of influencer collaborations and the analytical side of performance tracking.
The key roles and responsibilities include (but are not limited to):
- Influencer Strategy & Execution: Develop and lead the influencer marketing strategy to drive brand awareness and conversion across D2C channels.
- Partnership Management: Identify, vet, and manage relationships with Tier 1 and mid-tier influencers, content creators, and talent agencies.
- Campaign Integration: Collaborate with brand and digital teams to integrate influencer content into wider marketing ecosystems and product launches.
- PR & Media Relations: Support the broader PR strategy by maintaining relationships with key media outlets and facilitating product reviews.
- Content Collaboration: Oversee the creation of high-quality, authentic content toolkits and creative briefs for influencer partners.
- Events & Activations: Organize and facilitate influencer-led events and "unboxing" experiences to maximize social buzz and PR coverage.
- Contracting & Negotiation: Handle end-to-end talent negotiations, contracting, and compliance with local advertising regulations.
- Agency Oversight: Manage day-to-day operations with PR and talent agencies to ensure KPIs are met and projects stay on budget.
- Performance Tracking: Monitor, analyze, and report on influencer campaign ROI, engagement metrics, and PR sentiment.
- Risk Management: Proactively identify potential risks in influencer associations and manage communication during sensitive brand moments.
Essential skills and experience:
- Influencer Expertise: Deep knowledge of the MENA creator economy, social media trends, and platform algorithms (Instagram, TikTok, Snapchat, YouTube).
- Analytical Thinking: Ability to synthesize data from influencer campaigns into actionable insights.
- Communication: Exceptional negotiation skills and the ability to present complex campaign ideas to senior stakeholders.
- Technical Proficiency: Advanced skills in Microsoft PowerPoint and Excel for reporting and deck creation.
- Project Management: Proven ability to prioritize multiple product launches simultaneously in a fast-paced environment.
- Judgment: Strong aesthetic and ethical judgment when selecting brand ambassadors.
Qualifications
- Minimum 3–7+ years of solid experience in Influencer Management, preferably with a background in a top-tier agency or a multinational consumer electronics/tech brand.
- Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field.
- Fluency in written and spoken English and Arabic.
- Demonstrated success in executing high-budget digital and social-first communication campaigns.
- Demonstrated ability to interact with all levels within the organization, including executive level, marketing vendors and agencies.
