The Paid Search Account Director is a senior individual contributor responsible for owning the strategy, performance, and execution of a high-investment enterprise paid search program (multi-million dollar monthly spend). This role serves as the primary subject matter expert and strategic lead across all paid search initiatives, driving scalable growth through advanced optimization, data-driven decision making, and cross-channel integration.
You will operate as the day-to-day strategic owner of one of the agency’s most complex and high-impact accounts—partnering closely with senior client stakeholders, internal channel leads, and analytics teams to deliver measurable business outcomes.
What You'll Do
Strategic Ownership & Leadership
- Own the end-to-end paid search strategy for a large-scale enterprise account, aligning investment to business goals, seasonality, and growth targets
- Translate business objectives into full-funnel search strategies, including non-brand, brand, Shopping, Performance Max, and emerging formats
- Act as the primary strategic advisor to client stakeholders, delivering proactive recommendations grounded in data and market trends
- Lead annual, quarterly, and monthly planning, including forecasting, budget allocation, and scenario modeling
- Identify and prioritize incremental growth opportunities across audiences, query expansion, and automation
Performance Management & Optimization
- Own performance against core KPIs (CPA, ROAS, revenue, LTV, pipeline contribution)
- Develop and execute advanced optimization frameworks across bidding, audience segmentation, creative, and landing pages
- Build and maintain testing roadmaps, continuously validating hypotheses and scaling successful initiatives
- Diagnose performance trends and quickly resolve issues related to pacing, tracking, or efficiency
Operational Excellence
- Maintain hands-on ownership of campaign architecture, including account structure, keyword strategy, and audience frameworks
- Ensure best-in-class implementation across platforms such as Google and Microsoft Ads networks
- Oversee campaign builds, QA, and trafficking to ensure accuracy and scalability
Analysis & Cross-Channel Collaboration
- Analyze large datasets to extract actionable insights and translate them into clear strategic narratives
- Partner with analytics teams to evolve forecasting models, incrementality testing, and attribution approaches
- Partner with Paid Social, SEO, Programmatic, and Creative teams to ensure integrated media strategies
Innovation & Thought Leadership
- Stay ahead of platform changes, AI advancements, and industry trends, proactively applying learnings
- Identify and implement emerging opportunities (e.g., automation, new campaign types, audience signals)
- Act as an internal and client-facing thought leader in paid search
- Contribute to agency POVs, frameworks, and best practices for enterprise-scale accounts
What You'll Bring- 6–10+ years of experience in paid search / performance marketing
- Proven experience managing enterprise-level accounts with significant monthly spend ($1M+)
- Deep expertise in platforms such as Google Ads, Microsoft Ads, and SA360
- Strong analytical skills with the ability to translate data into strategic recommendations
- Demonstrated ability to influence senior stakeholders and drive strategic decisions
- Hands-on experience with bidding strategies, feed-based campaigns, and automation
Nice-to-Haves:
- Familiarity with WordPress or a similar CMS.
- Familiarity with attribution tools, CDPs, and advanced analytics environments
- Exposure to experimentation frameworks (incrementality, geo-testing, lift studies)
Benefits and Perks We Provide- Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VT, VA.
- Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 14 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
- 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
- Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.
- Short Term Disability Benefit. We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.
- Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.
- Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
- Continuing Education. Access to monthly team-led webinars, exclusive 829-cohort based learning, digital course platforms, and funding opportunities to attend national conferences and events.
What We Believe
At 829 Studios, we boldly embrace diversity, inclusivity, and equal opportunity. Our goal: a team rich in backgrounds, perspectives, and talents. Why? Because inclusivity powers our brilliance and client success. We are an Equal Opportunity Employer that is committed to equal employment opportunities regardless of race, religion, creed, color, sex, pregnancy, sexual orientation, gender, gender identity, national origin, disability, mental illness, age, ancestry, genetic information, military service, or any other status protected under applicable federal, state, or local laws.
Who We Are
829 Studios is a Boston-based integrated digital marketing agency with a mission to propel organizations to unlock their full potential and accomplish their most ambitious goals. We harness the power of logic with magic – a balance of data-driven strategy and brand-focused creative. We partner with diverse organizations across various industries and our client list encompasses venture-backed start-ups, publicly traded companies, non-profits, and more. By committing not only to our growth as a company, but the development of our employees and teams’, we have created a collaborative environment that fosters ingenuity and promotes diversity, equity, inclusion, and belonging values within our community. 829 has been recognized as one of the nation’s top agencies by the Inc. 5000 Fastest-Growing Privately Held Companies, Adweek 100 Fastest-Growing Digital Agencies, Boston Business Journal's Fast 50 (Massachusetts' 50 Fastest-Growing Private Companies), HubSpot's Top Digital Agencies list, and a we are and employee-certified Great Place to Work.
Salary Range: $90,000-$130,000
We determine compensation based on experience, demonstrated skills, and current market conditions at the time of hire to ensure fairness and consistency across roles. Actual compensation will depend on experience and may be adjusted based on skills, qualifications, and alignment with the scope and impact of the role.
