Web Analyst, Insights & Analytics, LEGO® Education

Job Description

Join LEGO Education as a Web Analyst, where you will dive into web data, drive insights, and collaborate with global teams to enhance sales and product experiences. If you have a talent for analytics and love turning data into action, join us to make a real impact!

Please note: This role is at Manager Specialist skyline and we do not offer relocation
 

Core Responsibilities

• Be an expert on LEGO Education web data; owning and continuously improving the analytics setup end-to-end in collaboration with Product Experience and Digital Technology 

• Own and maintain the web analytics data pipeline from Matomo (web tracking tool) all the way to gold-layer tables in Databricks, including tracking and metric definition, data QA, and silver/gold view modeling.  

• Define and govern the Matomo event taxonomy in collaboration with Marketing and PX, ensuring clean, consistent data that downstream reporting can trust. 

• Map out customer journeys in collaboration with Global Marketing and Product Experience, and pinpoint drop-offs so that we can prioritize enhancements that impacts sales and performance   

• Provide Product Experience and Global Marketing with proactive insights and intelligence on new trends in marketing – related to new channels, trends, competition etc., ensuring the team is up to date with what moves in the industry. For Product Experience, the analysis is homing in around usage of our product suite and lessons provided. 

• Enable reporting on in-market results for all media types. This includes analyzing e-com and lead generation results from owned, earned, paid media and collaborating with the business on making recommendations on what may or may not be working and why 

• Work in a matrix organization; succeeding in acting as a trusted and close sparring partner for the several team members within the Global Marketing and Product Experience team while being anchored in the Global Insights & Analytics team. 
   

Play your part in our team succeeding
This role helps create clear overview on performance of LEGO Education across marketing and product, by helping to pull the global perspective together across different platforms. It will support the business by adding valuable insights to the table and looking for ways to drive demand across both eCommerce, field sales and partner driven sales as well as. fuel Product Experience with new insights on how to further enhance their offering. This role will, together with the full I&A (Insights & Analytics) team, find ways to sharpen insights to the organization through our partnering style setup.
 

Do you have what it takes?

The ideal candidate brings a relevant educational background combined with solid experience in Analyst roles having translated data into actionable insights as well as demonstrated strong business partnership with senior leaders. In addition, we expect that you have experience with/in:  

• Writing production-grade SQL and Python code for analytical data modeling, including multi-layer transformations (silver/gold or equivalent medallion pattern) 

• Hands-on web analytics instrumentation, ideally Matomo or comparable, covering tag setup, event tracking, and data validation. 

• Working with PowerBI or similar data visualization tools 

• Developing and understanding marketing and product analytics metrics 

• Managing Senior stakeholders and an ability to navigate tight time pressures 

As a person you take initiative, recognizes and acts on opportunities as well as bring am analytical/problem solving mindset. You work and take decisions independently, are a team player and used to working collaboratively across distributed teams. Finally, you show strong communication and presentation skills.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.