This role is part of our ET/UT product line. For more information about our product line: https://www.eddyfi.com/
The Marketing Specialist plays a strategic role in shaping marketing initiatives that support business growth across multiple product lines and priorities. This role focuses on marketing strategy, messaging, and content development, working closely with Product Management, Growth, Regional Marketing Specialists, and Shared Services. Marketing Specialists are assigned to initiatives and projects rather than to a single region or product line. They act as subject matter marketing experts who contribute to positioning, storytelling, campaign design, and go to market efforts, while execution and regional activation are handled in collaboration with specialized teams. This role is designed to scale with the organization and adapt to future portfolio expansion.
Be a part of something bigger. At Eddyfi Technologies, we’re proud to push the boundaries of innovation while fostering a workplace where everyone feels valued, respected and empowered to do their best work. We believe that diverse perspectives, experiences, and ways of thinking strengthen our teams and help us build better solutions for the industries the world depends on. As a world-renowned company, we’re behind some of the most advanced systems in the world—delivering cutting-edge solutions through ET & UT, Remote Monitoring, Nuclear Steam Generators, Automated Vision Systems, and Robotics.
Our values • We are customer-centric and put our customers at the heart of everything we do. • We innovate with a purpose, developing practical and forward-thinking solutions that solve real-world problems and protect what matters most. • We are reliable and accountable; we do what we say we are going to do. Taking ownership of our actions and delivering high-quality outcomes with integrity, consistency and transparency. • We are stronger together and committed to creating an inclusive environment where voices are heard, respected and supported.
Joining our team means: • Collaborating with experts dedicated to innovation in an environment that values different perspectives, backgrounds and experiences. • Becoming part of an organization that values commitment, initiative, and collaboration to help achieve common goals. • Working in a growing business that encourages learning, curiosity, and respectful challenge. • Being supported through fair, transparent and equitable practices. • Contributing to meaningful projects that create a lasting impact.
We encourage candidates to apply even if they do not meet every requirement listed, as we recognise that skills and experience can be gained in many ways.
As a Marketing Specialist you must be able to:
Marketing Strategy & Messaging • Contribute to the development and evolution of marketing positioning, value propositions, and messaging frameworks across products, industries, and initiatives. • Translate business priorities, product roadmaps, and customer needs into clear marketing narratives. • Collaborate with senior marketing stakeholders to ensure consistency and clarity of messaging across initiatives.
Campaign & Initiative Design • Support the design of marketing campaigns, launches, and initiatives, including commercial campaigns, product marketing, and employer branding efforts. • Define campaign objectives, key messages, target audiences, and success criteria in collaboration with Growth and business stakeholders. • Partner with Regional Marketing Specialists to ensure campaign frameworks can be effectively localized and activated.
Content Development • Lead and contribute to the creation of core marketing content such as messaging frameworks, content outlines, campaign toolkits, sales enablement materials, and key assets. • Act as a central marketing contributor, working with Shared Services (design, digital, communications) to bring content to life efficiently. • Leverage AI powered tools and automation, in collaboration with the Digital and Systems team, to improve content creation scalability and speed.
Cross Functional Collaboration • Work closely with Product Management, Growth, Sales, and Communications to support go to market initiatives and strategic priorities. • Contribute marketing expertise to cross functional projects and priority initiatives. • Provide guidance and recommendations to internal stakeholders on marketing approaches, channels, and best practices.
Performance & Continuous Improvement • Support campaign and initiative performance analysis by reviewing qualitative and quantitative insights. • Identify opportunities to improve messaging relevance, content effectiveness, and marketing impact. • Share insights and learnings to strengthen future initiatives and support continuous improvement.
We value transferable skills, different career paths and learning agility. Experience gained through non-traditional routes is welcome.
What makes you an asset to our team: • Bachelor’s degree in marketing, Communications, Business, or a related field. • 5+ years of experience in B2B marketing, preferably in industrial, technology, or complex product environments. • Strong strategic thinking and ability to translate complex topics into compelling messaging. • Proven experience developing marketing content and campaign foundations. • Comfort working across multiple initiatives, priorities, and stakeholders. • Strong collaboration, communication, and organizational skills. • Experience working with digital marketing platforms, CRM, and analytics tools is considered an asset.
At Eddyfi technologies, diversity, equity and inclusion are fundamental to who we are. We are committed to providing equal employment opportunities and fostering an inclusive workplace where everyone feels a sense of belonging.
We welcome and encourage applications from all qualified individuals, regardless of race, ethnicity, gender identity or expression, sexual orientation, age, religion, disability, neurodiversity, or any other characteristic protected by law.
If you require accommodations at any stage of the recruitment process, please let us know. We are committed to ensuring an accessible and inclusive experience for all candidates.
All positions based in Quebec require proficiency in French, both written and spoken. Additionally, functional skills in English are required to meet the needs of our offices and clients internationally. For all our offices worldwide, certain positions may be subject to background checks, including credit, criminal, and employment history verification.
