Critical Manufacturing is dedicated to empowering high-performance operations to make Industry 4.0 a reality with the most innovative, comprehensive, and modular MES software. We have a global presence, but our headquarters, and the main technical center, are in Porto (Maia), Portugal, where we develop a state-of-the-art solution for Semiconductor, Electronics, Medical Devices, and other Discrete industries.
Recognized as a Leader by Gartner, we are part of ASMPT, the world's largest supplier of best-in-class equipment, and technological process partner for the electronics and semiconductor industries.
The Role:
We are building a Product Marketing function from the ground up, and this is your opportunity to help define it.
As our Product Marketing Manager (PMM), you will be the commercial voice of the product, connecting what we build to why it matters. You will translate complex technical capabilities into clear, compelling stories that move markets, empower our field teams, and position Critical Manufacturing as an Industry 4.0 enabler, not just an MES vendor.
This role works closely with teams based at our headquarters in Porto, Portugal, where collaboration, communication, and alignment are essential. Even if you are working remotely, you’re expected to stay closely connected — actively participating in joint planning sessions and engaging regularly with colleagues across Product, Marketing, Sales, and Pre-Sales.
This is a role for someone who enjoys building things that last: frameworks, workflows, messaging systems, and launch playbooks that scale as we grow. If you thrive in ambiguity, enjoy collaboration across teams, and are energized by shaping how a company tells its story, this opportunity is for you.
Important Note: This role follows a hybrid work model, except for candidates located in countries where we don’t have offices, who may work remotely.
What You Will Do:
Define and Build the Product Marketing Function
- Establish scalable processes for messaging development, product launches, and enablement delivery.
- Select and implement tools for content organization, versioning, and performance tracking.
- Build systems and workflows that can support future PMM hires as the function grows.
Turn Technology Into Story
- Translate product features into market-relevant value stories that resonate across verticals.
- Build cohesive narratives connecting MES, Connect IoT, and the Data Platform into one unified Industry 4.0 story.
- Own product positioning, messaging frameworks, and storytelling across audiences and regions.
Drive Go-to-Market Excellence
- Partner with Product, Sales, Pre-Sales, and Industry teams to ensure every launch is strategic, consistent, and commercially ready.
- Develop modular messaging architectures and GTM playbooks that support multiple releases per year.
- Create competitive battlecards, pitch decks, objection handling guides, and ROI tools that help teams close deals faster.
Enable Sales, Partners, and the Field
- Deliver training, workshops, and on-demand pitch libraries to build confidence in the field.
- Collaborate with Pre-Sales to align messaging with demo flows and proof-of-value materials.
- Equip partners with adaptable messaging frameworks that align to our global story.
Measure, Learn, and Evolve
- Create dashboards to track content usage, message adoption, and enablement impact.
- Gather and act on field feedback to continuously refine narratives and tools.
- Work with Marketing to translate messaging into campaigns that drive awareness and demand.
What Success Looks Like:
Within your first year, you will have:
- Defined a repeatable GTM launch process used across the company.
- Built a modular messaging system connecting Platform, Data Platform, MES, and Connect IoT.
- Delivered a complete sales enablement toolkit and pitch library.
- Helped reposition Critical Manufacturing as a platform company, not just an MES vendor.
- Laid the groundwork for a scalable Product Marketing organization that can grow with the business.
Why Join Us:
- Be part of a company shaping the future of manufacturing software.
- Work directly with executives and cross-functional leaders to define how we go to market.
- Enjoy the freedom to experiment, innovate, and create systems that will last.
- Join a team where storytelling, strategy, and technology meet to make Industry 4.0 real.
Requirements
What You Will Bring:
- 5–8 years of Product Marketing experience in B2B enterprise software, ideally in SaaS, industrial technology, or manufacturing software.
- Proven ability to build go-to-market frameworks from the ground up.
- Strong understanding of complex technical products and the creativity to make them simple and compelling.
- Experience developing messaging architectures, product positioning, and launch strategies.
- Excellent communication and collaboration skills with experience influencing cross-functional teams.
- Comfort navigating ambiguity and turning high-level goals into structured plans.
- A bias for action, intellectual curiosity, and a passion for storytelling.
- Excellent English skills – spoken and written
What We Consider A Plus (not mandatory):
Diversity, Equity and Inclusion are a source of commitment and innovation
At Critical Manufacturing, we welcome and encourage applications from individuals of all backgrounds, regardless of disabilities, diverse abilities, identities, or experiences. Our commitment is to create an inclusive environment where everyone has equal opportunities to succeed and thrive.
If you need accommodation during the recruitment process, please let us know - we're happy to support you.
