Chief Marketing Officer, Latin America & Caribbean

Who is Taco Bell? 

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. That’s right… Taco Bell has 8,200+ restaurants in over 32 countries around the world, with offices in the U.S., Canada, UK, India, Australia, and Singapore. And we don’t plan to stop there.

We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.  
 
Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.    
 
We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.  
 
And all of that comes with fun, year-round events like holiday and cultural festivities, development opportunities you can take advantage of from anywhere you are, and random recharge days – just to name a few. We truly believe that where you work matters and taking care of our employees matters as much to us as taking care of our fans.  
 
At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

About the Job: 
 
The Marketing Director for Taco Bell Latin America & the Caribbean (LA&C) is responsible for building both the brand and the system that enables it to scale across the region.

This role goes beyond defining marketing strategy. It is accountable for creating the conditions for great marketing to happen consistently by building a strong brand, developing capable teams, and embedding a clear and repeatable operating model across markets.

The ideal candidate will balance three critical responsibilities:
•    Inspire bold, distinctive brand building that makes Taco Bell culturally relevant and drives demand
•    Design and implement a scalable marketing system that enables markets to plan, execute, and improve performance independently
•    Coach and develop leaders across the region, building capability and confidence within both the LA&C team and franchisee organizations

Success in this role is not defined by how much the individual can personally drive, but by how effectively they:
•    Build brand strength and demand across diverse markets
•    Develop leaders who can operate independently
•    Design scalable systems that empower teams and support long-term growth

This role sits on the LA&C Leadership Team and is expected to operate as an enterprise leader and report into the LA&C General Manager. The Marketing Director will also work closely with the International CMO and the rest of the International Marketing Leaders. 

Travel expected up to 25%. Must be located in Ft. Lauderdale, FL, Plano, TX, or Irvine, CA.

The Day-to-Day: 

•    Build a distinctive, culturally relevant brand across LA&C by setting a clear vision for how Taco Bell shows up in each market and pushing for work that breaks through, not blends in
•    Design and embed a scalable marketing operating system across the region, including briefing, planning, execution, and measurement, so markets can consistently deliver high-quality work
•    Shift the organization from reactive marketing to proactive planning, ensuring clarity in priorities, calendar, and resource allocation across all markets
•    Develop and coach marketing leaders across LA&C and franchisee organizations, building capability, confidence, and independence over time
•    Create strong alignment between marketing, operations, finance, and digital, ensuring marketing decisions are grounded in commercial impact and operational reality
•    Lead the Regional Marketing Fund (RMF) with discipline, ensuring investments are focused, measurable, and tied to business outcomes
•    Drive performance through marketing, with a clear link to transactions, mix, and profitability, not just activity or brand metrics
•    Build and scale integrated ways of working across agencies and partners, including the implementation of an Integrated Agency Team (IAT) model in each market
•    Operate as a system leader, identifying root causes and building long-term solutions 

Is this you?

•    Minimum 10 years preferred of relevant experience
•    BA/BS required; MBA preferred
•    Experience in QSR/restaurant industry, CPG, marketing/advertising agency, or multi-channel retail industry– international and/or franchised business experience highly recommended, experience in Latin America a plus
•    Impactful and articulate communicator with ability to conduct business (read, write, and present) in fluent English
•    Familiarity with Latin American culture preferred, fluency in Spanish and/or Portuguese preferred
•    Track record of building enduring, high-impact brands, moving beyond campaign execution
•    Proven ability to connect brand decisions to transactions, product mix, and margin performance
•    Experience designing scalable marketing systems and operating models, not dependent on individual effort
•    Strong people leader with a history of building high-performing, self-sufficient teams
•    Demonstrated ability to influence senior leaders, franchisees, and cross-functional partners through credibility and consistency
•    Combines strategic brand vision with disciplined, operational execution

Work-Hard, Play-Hard: 

•    Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
•    Onsite childcare through Bright Horizons 
•    Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
•    Onsite dry cleaning, laundry services, and carwash
•    Onsite gym with fitness classes and personal trainer sessions 
•    Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
•    Generous parental leave for all new parents and adoption assistance program 
•    401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
•    Comprehensive medical & dental including prescription drug benefits and 100% preventive care 
•    Discounts, free food, swag and… honestly, too many good benefits to name  

Salary Range: $180,000 to $210,000 ­­annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. 

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

US Job Seekers/Employees - To view the "Know Your Rights" poster, click here. You may also access Taco Bell’s Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees here.

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