CZK 1M – CZK 1MSeniorFull Time
Salary: CZK 91,667 - 116,667 pcm
Employment type: Permanent
Hours per week: 40
Reporting into: Digital Optimisation Manager
Department: Marketing
Click here to read the full job description and view our excellent benefits here
This role will be remote based initially but could end up working hybrid from a Prague office.
About Arden University:
We are an aspirational and multi-award-winning university, delivering rapid growth with ambitious plans to disrupt the HE sector through our passion for innovation and digital education. Our vision is to become the first-choice university for career-focused lifelong learners worldwide, ensuring that everyone, everywhere can access higher education.
There has never been a more exciting time to join Arden University, as we expand into new disciplines, forge worldwide partnerships, and expand our locations.
About our Department:
The Marketing department at Arden is responsible for delivering student acquisition and lifecycle campaigns that are insight-led, high performing, and creatively ambitious. As we expand our operations, we are investing heavily in Marketing Cloud capabilities to enable smarter, more personalised communications across the entire student journey — from first enquiry through to enrolment, progression, and beyond. This role sits within a growing team focused on campaign automation, CRM integration, and multi-channel delivery — supporting Arden’s transformation towards more data-driven, always-on student marketing.
About the Opportunity:
As a Senior Developer for Web Personalisation you will:
Own the development of Arden’s web personalisation capability, powering conversion and engagement across the full student lifecycle
Develop and optimise web personalisation using Salesforce Marketing Cloud Personalisation and CloudPages
Shape and scale Arden’s personalisation architecture, enabling dynamic, data-driven experiences across web, CRM, and marketing platforms
Translate design assets into responsive, high-quality front-end components using modern JavaScript
Support the migration from legacy landing page tools to modern, scalable static page builders
Build and maintain robust, reusable templates that can be adapted into dynamic CloudPage experiences
Work with API-driven integrations and light server-side scripting to enhance functionality and connectivity across platforms
Act as the technical expert for Marketing Cloud Personalisation, ensuring performance, reliability, and best practice across all web experiences
Collaborate closely with marketing, design, and digital teams to deliver seamless and engaging user journeys
Contribute to the ongoing development of the wider digital ecosystem, including modern JavaScript frameworks and cloud-based content platforms
Support continuous optimisation and innovation across the organisation’s web and marketing technology stack
About You:
Essential requirements:
Strong front-end development skills, including modern JavaScript (ES6+), HTML5, and CSS3
At least 2+ years’ experience in front-end development
Hands-on experience with a personalisation or experimentation platform (e.g. Salesforce Marketing Cloud Personalisation, Optimizely, Adobe Target, Dynamic Yield)
Experience building and maintaining CloudPages or similar dynamic web pages (using HTML, CSS, JavaScript, AMPscript or SSJS)
Proficient in working with APIs (REST/JSON) and managing data flows between systems
Experience with data layers, tag management systems (e.g. GTM, Tealium), and event tracking implementation
Strong debugging and troubleshooting skills using browser developer tools and relevant QA tools
Familiarity with modern web environments and frameworks such as Drupal, React.js, or Next.js
Understanding of customer journeys and the ability to translate marketing requirements into technical solutions
Experience working collaboratively with marketing, UX, and engineering teams, including engaging with senior stakeholders
Strong organisational skills, attention to detail, and ability to manage multiple priorities effectively
Creative problem-solving mindset with the ability to work in a fast-paced, evolving environment
Awareness of GDPR and data privacy best practices in web personalisation
Knowledge of serverless architecture
Desirable requirements:
Experience with Headless CMS platforms (e.g. Contentful, Strapi)
Exposure to A/B testing frameworks and conversion rate optimisation (CRO) methodologies
Knowledge of GraphQL or other API query languages
Understanding of web performance testing and optimisation, including Core Web Vitals
Prior experience in Higher Education or B2C marketing environments
Experience working with React.js, including building reusable components or integrations within CMS or personalisation platforms
Familiarity with GA4 event tracking and attribution modelling
Experience with serverless or cloud-native environments (e.g. AWS Lambda, Kubernetes)
Basic understanding of UX/UI principles and experience collaborating with designers
Familiarity with design tools such as Figma or Sketch
Experience working with Twig templates and Drupal themes
Exposure to Static Site Generators, particularly Gatsby
Why Arden:
At Arden, you will become a part of a passionate and dedicated team who are committed to removing unnecessary barriers to learning and making education more accessible. Our people work hard to ensure our students journeys are the best they can possibly be, as such we want to reward our people with fantastic benefits. Employees benefit from:
30 days holiday, closed over Christmas - and all of this in addition to bank / state holidays.
Fully-paid Multisport Card and Prague transport (Lítačka)
Access to Perkbox benefits
Study any Arden course for free, with a discount for all family and friends
Plus, other excellent benefits
Our ‘Golden Ticket’ which allows you to gift anyone in your life a free Arden education
Our Values:
Stand out, Progressive, Accessible, Resourceful, Kindness, reflect who we are as an institution, a team and as individuals. If they also reflect you and you are excited by the chance to be the driving, creative force within a growing business, we want to hear from you.
There has never been a more exciting time to join Arden University, as we expand into new disciplines and locations.
Closing Date: 19th May (Midnight)
We reserve the right to close this vacancy before the specified closing date should we receive sufficient applications or in order to respond to business needs. In order to avoid missing an opportunity to apply please submit your application as early as possible.
Equity, Diversity & Inclusion:
Arden University is proud to be a Disability Confident Employer. This means that if you have a disability, as defined by the Disability Equality Act 2010, you may be guaranteed an interview if you meet the essential criteria for the role.
If you wish to be considered under this scheme, you can indicate via the application form below. By doing so, you are also consenting for this information to be shared with the hiring team. For more details on what qualifies as a disability under the Disability Equality Act 2010, please refer to the guidance here.
As an Equal Opportunity Employer we celebrate diversity and are committed to creating a diverse and inclusive workplace. Therefore, we make sure that our recruitment and selection processes never discriminate based upon people's age, disability, gender, race or ethnicity, religion or belief, sexual orientation, or other personal circumstances, and actively welcome applications from all groups.
Sponsorship statement:
Please be aware that some roles may not meet the points requirement for a sponsored Skilled Worker visa under the points-based immigration system. However, we welcome applications from candidates who do not currently have the right to work in Czechia but may be eligible for a visa through an alternative route.
