Marketing Executive (Content & Campaigns), International Athletics

Crimson Education is a global leader in college admissions, education technology, and student success. With over 1,330 Ivy League offers and 2,140 offers to the US Top 15, Crimson is the most successful college admissions consultancy in the world. Over the past decade, we’ve grown from a three-person startup to 500+ full-time staff, supported by 2,500+ experts helping students gain admission to top universities including the Ivy League, Stanford, MIT, Oxford, Cambridge, and beyond.

Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors, including Tiger Global and Ice House Ventures, we are just getting started. We were recently featured on the front page of the Wall Street Journal.

About Crimson Athletics

Crimson Athletics supports ambitious student-athletes across 25+ countries, helping them navigate the US college recruitment process, build strong athletic and academic profiles, and pursue opportunities at leading universities.

💡 This role is ideal for someone early in their marketing career who understands sport, has a strong eye for content, and can bring campaigns to life across social media, webinars, website content, and digital assets.

What You’ll Do

1. Social Media & Content Creation

You’ll help grow the Crimson Athletics brand across Instagram, Meta, LinkedIn, TikTok, and other relevant channels where student-athletes, parents, and coaches are paying attention.

This includes:

• Creating social posts, reels, carousels, short-form videos, captions, hooks, and campaign content

• Developing fresh ideas for athlete, parent, and coach-facing content

• Turning complex recruitment topics into content that feels clear, engaging, and visually strong

• Creating content around student-athlete stories, recruitment timelines, scholarships, US college pathways, and sports-specific insights

• Tracking what performs well and improving content based on results

We are not looking for filler content. We are looking for someone who understands what makes athletes and families stop & watch.

2. Campaign & Asset Creation

You’ll support the execution of marketing campaigns across Crimson Athletics, helping turn ideas into polished, on-brand assets that drive awareness, leads, and engagement.

This includes:

• Supporting webinar launches, event promotion, and campaign rollouts

• Creating and polishing webinar slide decks

• Supporting landing pages, email copy, ads, flyers, guides, case studies, and campaign visuals

• Coordinating asset production with marketing, design, performance, sales, and athletics teams

You should enjoy making information look good. A big part of this role is taking raw ideas and turning them into content people actually want to read.

3. Website & Digital Content Support

You’ll help strengthen Crimson Athletics’ digital presence by supporting website content, blog creation, and simple content updates.

This includes:

• Helping develop SEO-friendly and AI-focused content around US college recruitment, athletic scholarships, NCAA pathways, and sport-specific topics

• Supporting simple website updates and content refreshes

• Conducting research into industry trends, audience insights, and competitor content

• Helping organize and maintain content assets so they can be reused across campaigns, sales, and social channels

You do not need to be a technical website expert, but you should be comfortable learning tools.

4. Marketing Operations & Campaign Support

You’ll support the backend setup that helps campaigns run smoothly from start to finish.

This includes:

• Supporting email, webinar, landing page, and campaign setup

• Helping track campaign performance and content results

• Updating trackers, content calendars, and campaign documents

• Supporting simple reporting on content and campaign performance

• Helping identify what is working, what is not, and where we should improve

This is a hands-on role. You’ll be creating, organizing, launching, and learning every week.

Who This Role Is For

This role could be a strong fit if:

• You are an athlete, former athlete, or have worked closely with athletes

• You understand sports culture and what resonates with a student-athlete audience

• You genuinely enjoy creating content

• You have a strong eye for design, layout, and visual storytelling

• You understand social media beyond just posting regularly

• You can turn a rough idea into a polished asset quickly

• You like testing hooks, formats, angles, and messaging

• You care about sport, education, student development, or US university pathways

• You are organized and can manage multiple small projects at once

• You take feedback well and improve quickly

• You are comfortable working remotely and independently

• You do not need to be micromanaged to get things done

You might be a junior marketer, content creator, social media associate, former athlete, sports media assistant, or designer-leaning marketer. We care more about your work quality, content instinct, and attitude than your exact years of experience.

Required Skills

• 1-2+ year of experience in marketing, content creation, social media, sports media, or a related field

• Strong visual eye and good design taste

• Experience creating social media content, especially Instagram posts, reels, carousels, or short-form video

• Strong writing skills for captions, hooks, headlines, content, and campaign copy

• Ability to create polished slide decks and campaign assets

• Comfortable using Canva, Google Slides, CapCut, Premiere Pro, or similar tools

• Strong attention to detail

• Good time management and ability to deliver on deadlines

• Comfortable receiving feedback and making quick revisions

• Strong communication skills in a remote team

• Genuine understanding of athletes, sports culture, or the student-athlete journey

Nice to Have

• Experience in sport, athletics, education, recruitment, admissions, or student-facing brands

• Knowledge of the US college athletics and recruitment landscape

• Experience creating webinar decks, ebooks, case studies, or lead-gen assets

• Basic understanding of paid social, email marketing, or campaign funnels

• Hands-on experience with Meta, TikTok, Google, or LinkedIn campaigns

• Experience with TikTok, Instagram Reels, YouTube Shorts, or short-form video editing

• Experience with Webflow, Marketo, ChatGPT, or simple AI content tools

What We’ll Look At

Please share a portfolio or samples of work, such as:

• Social media posts

• Reels or short-form videos

• Carousels

• Slide decks

• Campaign assets

• Blog posts or articles

• Landing page content

• Email or ad copy

• Sports-related content

• Any content project you are proud of

If you do not have a formal portfolio, you can share a short sample showing how you would create content for Crimson Athletics.

Why This Role Is Different

In this role, you will not just “manage social media.”

You will help shape how a growing global sports education brand shows up across campaigns, webinars, social channels, website content, and athlete-facing storytelling.

You’ll get exposure to:

• Global campaigns across the UK, Europe, APAC, MENA, and beyond

• Marketing to ambitious student-athletes and their families

• US college recruitment and athletic admissions pathways

• Social media strategy, campaign execution, and visual storytelling

• Webinar, event, and lead-generation marketing

• Brand-building for a growing international business

• A fast-moving team that values good ideas, strong execution, and continuous improvement

Your work will be tangible. The content you create will help student-athletes and families better understand their options, take action earlier, and access opportunities they may not have known were possible.

Why Crimson?

• Flexible working environment, you will be empowered to structure how you work

• Option to work from our many locations or remotely around the globe, role dependent

• Limitless development and exposure, our internal promotions and role changes made up 33% of all recruitment last year

• $1,000 training budget per year, we love to level up

• Psychologist on staff

• Radical Candour is a feedback approach we live by

• We’re a global player with 28 markets and growing across the globe

If you’re passionate about sport, education, and content, and you’re looking for a fast-paced, collaborative environment where your work can make a real impact, we’d love to hear from you.

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.

Good luck!