CRM Executive - Casino/iGaming

CRM Executive - London

About Us 

We’re a digital entertainment company building modern, high-growth online platforms people genuinely enjoy using. Since 2021, we’ve scaled quickly across social casino, gaming and interactive entertainment, with teams operating from London, Malta, Gibraltar and Miami. 

We prioritise innovative technology, decentralised where possible, and build with an AI-first mindset to deliver high-quality, player-centric experiences. Free from legacy systems and slow decision-making, we move fast, test aggressively, and focus on what drives commercial performance. 

Role Overview 

This is a high-impact CRM Executive role, reporting directly to the CRM Lead, supporting the delivery and optimisation of player communications, promotions and lifecycle journeys for one of our core social casino brands. 

This role is ideal for a proactive, commercially minded CRM operator who wants hands-on exposure to casino-grade CRM, promotions and lifecycle strategy. You will help execute campaigns, build journeys, analyse performance, and continuously improve how we engage, retain and monetise players. 

You will work across outbound and onsite CRM channels, support promotional delivery, and play a key role in improving retention, reactivation, LTV and ARPU. This is a growth role for someone who wants to develop into a senior CRM specialist. 

Key Responsibilities 

Campaigns, Journeys & Execution 

• Build and deploy CRM campaigns across email, push, SMS and onsite channels. 

• Support the execution of daily, weekly and seasonal promotional calendars. 

• Create and maintain automated lifecycle journeys (onboarding, engagement, reactivation). 

• Ensure all CRM communications are delivered accurately, on time and to a high standard. 

• QA campaigns, journeys and data selections to minimise errors and improve reliability. 

 Promotions & Player Engagement 

• Support the creation and delivery of player promotions and engagement mechanics. 

• Help implement promotional propositions defined by the CRM Lead. 

• Contribute ideas to refresh offers, mechanics and messaging. 

• Assist with testing different promotion types, formats and cadences. 

 Customer Insight & Optimisation 

• Build and manage segments and audience selections. 

• Analyse campaign and journey performance. 

• Identify optimisation opportunities across content, timing, targeting and frequency. 

• Translate performance data into actionable recommendations. 

 CRM Platforms & Automation 

• Use CRM platforms (e.g., Bloomreach) and automation tools to execute campaigns and journeys. 

• Maintain automation workflows, triggers and operational processes. 

• Support the rollout of new CRM channels and features. 

• Help improve CRM execution efficiency and data quality. 

 Collaboration & Delivery 

• Work closely with the CRM Lead, design, product and analytics teams. 

• Ensure CRM output aligns with brand guidelines and commercial goals. 

• Support cross-team initiatives related to player engagement and retention. 

 Performance & Reporting 

• Track campaign performance and engagement metrics. 

• Support CRM reporting and insight generation. 

• Contribute to test-and-learn initiatives to drive continuous improvement. 

Qualifications & Skills 

 Required 

• 1-3 years’ experience in CRM, lifecycle marketing or retention marketing. 

• Hands-on experience with CRM platforms and marketing automation tools. 

• Strong commercial curiosity and interest in player engagement and retention. 

• Analytical mindset with confidence working with data and performance metrics. 

• High attention to detail and strong QA discipline. 

• Proactive, self-starting attitude with the ability to take ownership of tasks. 

• Strong communication and stakeholder coordination skills. 

• Comfortable working in fast-paced, high-growth environments. 

 Preferred 

• Experience in casino, gaming or digital entertainment (nice to have, not essential). 

• Familiarity with promotions, propositions or lifecycle marketing concepts. 

• Knowledge of HTML/CSS for email editing. 

• Experience with multi-channel CRM (email, push, SMS, onsite). 

 Why You Will Love Working at Arena

• Arena is where ambitious thinkers and doers break away from corporate hierarchies to create innovative digital experiences.

• Lead projects end-to-end and see the direct impact of your work

• Work on products used by a global audience

• Operate in a fast-moving environment with the freedom to make decisions

• Grow professionally while exploring new skills and opportunities

• Bring your ideas to life and influence the direction of products and platforms

• Collaborate with teams across multiple countries