MidFull TimeEN
Nofence is a Norwegian scale up who has built the world’s first virtual fencing solution for livestock. As we aim to revolutionize livestock management we will need top-notch competence in our Commercial team, and we are now looking for a Marketing Manager for Northern Europe. Elevate your career with us and be at the forefront of innovation in agricultural technology!
The Marketing Manager is responsible for the planning and execution of marketing activities across Northern Europe - currently including Sweden, Norway, the UK, and Ireland. This role is a key sparring partner to the Regional Manager on how to build awareness, brand perception and lead generation. The role translates and adapts local and global strategy into in-market action, ensuring that every touchpoint - from trade shows to social media - is rooted in the farmers reality and ensuring outcomes are in line with our commercial priorities.
You will report to the Regional Manager and work closely with the Global Marketing team. You will align go-to-market activities to ensure that marketing efforts support local market needs and growth goals.
The ideal candidate has strong generalist marketing skills, experience from cross-market marketing, and an understanding of agriculture and communication. You will need to be both strategic and operational, structured and flexible - and excited to help shape how we enter and grow in new markets.
Drive planning, execution and prioritizing of all local marketing activities, media plans, campaigns, and industry events to support commercial strategy.
Manage the local marketing budget and evaluate the performance of local marketing activities using data and farmer feedback to ensure ROI of activities and refine future execution and budgeting.
Execute all local content creation in adherence to global brand guidelines, while collaborating with the Global team to refine and optimize global tools and playbooks
Adapt global initiatives to ensure they resonate with the specific language, culture, and farming practices of the local market
Ensure all local execution aligns with the global communication wheel and seasonal narratives
Serve as the primary point of contact for local market insights, gathering feedback from farmers and the sales team, and reporting it to the Global Marketing and Growth teams.
Feed marketing results and insights into relevant forums and ensure a closed learning loop throughout the funnel to continuously raise our bar of what good looks like.
Develop and execute the local organic social media calendar together with the local markets, including day-to-day posting, monitoring of relevant channels and capturing user-generated content from local customers
Identify, sign, and nurture "farmfluencers," ambassadors, and local opinion leaders to amplify the brand's visibility together with the local markets.
Maintain and update the local website with current news, local events, and market-specific updates.
5+ years of experience in marketing, preferably within the agricultural or technology industry and in a scaleup environment.
Strong generalist marketing skills with experience across brand, campaign execution, media planning, organic social media, events, partnership etc.
Ability to communicate effectively with farmers using a tone and language that resonates with them to build trustworthy relationships.
Experienced and structured project leader.
Strong interpersonal and communication skills with proven ability to work with cross-functional teams and act as a liaison between local and global teams.
Native-level Swedish or Norwegian and fluent in English (written and spoken).
Familiarity with the Swedish, Norwegian, UK, or Irish agricultural context is a strong plus
Willingness to travel across the Region to attend events and connect with local farmers.
A senior regional marketing role in a fast-growing, mission-driven company.
A chance to lead and shape marketing in a multi-market region with exciting growth ahead.
A collaborative global marketing team with deep functional expertise.
Autonomy, trust, and the opportunity to influence how we launch and grow both in existing and new markets.
Flexibility in where and how you work – and a team that values both people and performance.
Managing livestock has always been a challenge. Humanity has tried everything from herding with dogs to walling the animals in with barbed wire, electric, and wooden fences, but these are costly and time-consuming solutions and often in conflict with the local wildlife. It has also left vast areas of potential pasture overgrown and underutilized.
Until now.
Enter virtual fences.
What started as a small group of farmers and engineers with a big idea has become Nofence – the world’s first virtual fencing solution for livestock. Curious about how it works? Find out more here.
Ready to take on this exciting challenge? Please submit your application, including a CV and cover letter. Due to GDPR, we do not accept applications via email. Applications will be reviewed on a rolling basis. For this recruitment Nofence is cooperating with Aggancio, and for any questions regarding the role and/or the process, please contact Stina Wretling at Aggancio, stina.wretling@aggancio.com
