Position Overview
Creative Designer is an in-house creative role under HK Express Brand team. As part of the Brand team, we are responsible in upholding branding integrity, ensuring brand tone and identity are creatively and consistently integrated into design, photography and videography content productions. We produce not just branding contents, we also support stakeholders in PR, marketing, operations and corporate teams for wider business needs.
This role primarily focuses on creative design + ideation, with required added-value capability to also create content (social-first photo/video capture and/or lightweight production).
The ideal candidate will have a strong acumen for evoking emotions through visual storytelling, paired with modern creativity. If you have a keen artistic sense and a passion for exploring innovative content formats, we want to hear from you!
Key Responsibilities
A) Core Creative Design (Must-have)
- Develop visually compelling designs for branding, marketing campaigns, events, social media, and promotional materials.
- Produce promotional material design works from design to production.
- Participate in brainstorming to contribute to content strategy and brand initiatives.
- Stay current on industry trends and explore new creative formats to strengthen visual storytelling.
B) Added-Value Content Creation
To raise the role’s impact, this Creative Designer is expected to also be a hands-on creator (not just a layout designer):
- Support and/or execute photo & video shoots (planning, logistics, location scouting as needed).
- Capture and produce social-ready content when required (e.g., events, corporate moments, team, aircraft, destinations, product touchpoints).
- Edit and produce engaging visual content that tells a story and resonates with audiences (photo-first, with video/motion as a strong advantage).
- Contribute new content formats / social-first executions that improve campaign effectiveness.
C) Asset Development + Efficiency (Value Multiplier)
- Contribute to building a stronger brand library (photo/b-roll contribution as part of team output, supporting ongoing brand-building needs). Be familiar with AI production tools and use them to improve efficiency (editing, versioning, asset management, workflow acceleration).
Qualification & Desirable Qualities
- Minimum 7 years’ relevant working experience.
- Proven experience as a creative designer with a strong portfolio.
- Required: Expertise in Adobe Creative Suite (Photoshop and similar applications), CorelDRAW, InDesign, and Illustrator, with proficiency on PC and Mac platforms.
- Preferred: Experience with Adobe Premiere Pro and After Effects.
- Willingness to experiment with new creative formats and modern production approaches, including AI-enabled workflows.
- Strong artistic sense: detail, composition, and lighting awareness (applies to both design and content capture).
- Cultural sensitivity and ability to work in a diverse environment.
- Copywriting, AI or any other creative production ability is a plus!
- Cultural Sensitivity: Working in a diverse environment, he/she should possess cultural sensitivity and the ability to understand and respect different perspectives with a broad mindset.
- Excellent teamwork + communication; collaborative mindset; able to handle multiple projects under tight schedules with minimal supervision.
Why Join Us?
- Be part of a dynamic and innovative team that values creativity and collaboration.
- Opportunity to travel to exciting destinations and showcase their beauty.
- Contribute to a brand that is making travel more accessible and affordable for everyone.
How to Apply
Picture speaks a thousand words! Please submit your resume, a cover letter detailing your experience, and most importantly a portfolio showcasing your best works.
Your Future Work Life
- Fly anywhere we fly for free with your friends and family to explore the world
- Hybrid working with flexibility in workplace and working hours to foster work-life harmony
- Open office to collaborate, connect and share great ideas
- Energetic and multicultural teammates from up to 50 nationalities!
- Company-organized shuttle buses connecting the workplace with major locations in the HK Island, Kowloon and N.T.
