Company Description
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Job Description
KOL & Influencer Management:
- Identification: Research, identify, and categorize potential KOLs and nano/micro-influencers whose audiences and persona align with our Paylater target demographic and values.
- Outreach & Relationship Nurturing: Execute initial outreach, manage communication, and nurture long-term relationships with KOLs to secure organic and paid content collaborations.
- Campaign Execution: Coordinate the timely delivery of collaboration content, ensuring all disclosures and brand guidelines are met.
Community Management:
- Identify high-value user stories or testimonials within the community and coordinate with the creative team to develop them into formal case studies or marketing assets.
- Oversee the final review and approval process for the videos and ensure all content is stored, cataloged, and ready for deployment across marketing channels.
Reporting & Analysis:
- Track and report on key community and KOL performance indicators, including Engagement Rate, Follower Growth, social sentiment and total reach.
- Provide insights to the Marketing teams regarding which content formats and topics resonate best with the community.
- Coordinating with the performance team to ensure all of the selected KOL content is being pushed to the paid channels.
Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field is required.
- Minimum of 3-4 years of professional experience in a hands-on role involving social media management, community engagement, PR (specifically for crisis management), or basic digital marketing execution.
- Basic understanding of social media reporting metrics (e.g., Engagement Rate, Reach, Follower Growth) and experience pulling basic reports from native platform analytics or a similar tool.
- Proficient in Microsoft Excel/Google Sheets for simple data tracking and reporting, and PowerPoint/Google Slides for presentation development.
- Outstanding written communication skills, especially the ability to adopt a consistent brand voice and communicate complex information (like product updates or compliance guidelines) simply and clearly.
- High attention to detail, particularly in ensuring all communication and content (especially influencer disclosures and user waivers) adheres to brand and potential regulatory guidelines.
- Excellent organizational and time management skills, with proven ability to manage multiple complex projects simultaneously under tight deadlines.
- A proactive, self-starter mentality, comfortable working with high operational autonomy and quickly troubleshooting live campaign issues.
Additional Information
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