General Purpose
Develop, present, and implement effective brand strategies, Assist in developing promotional strategies and campaigns for brand awareness. Also, Monitor marketing trends, industry, and competition and find/present new marketing opportunities that would benefit our company
Key Responsibilities / Tasks
• Asist in the development and execution of the annual brand and communication plan on the brand to deliver against brand targets.• Collaborate with brand manager in setting brand targets (market share, and profitability) and brand plans and activities (Innovations, consumer promotions, activations, sampling…. etc.)• Collaborate with multi-functional project teams to deliver business growth through initiative/promotion/pricing plan development, planning, execution and summarizing results/learning.• Coordinate & follow up with sub-category team and cross function departments to ensure & facilitate brand plan achievement and brand targets• Formulate the proposals and networks of brand activities, and cascade those plans to sub- category teams and assign related tasks to each one of them.• Identify growth opportunities, develop a meaningful innovation pipeline, create marketing program that best integrates advertising, trial and trade programs.• Mange effectively the brand plans and targets through deep analysis of brand data, competitors and market data.• Pre-and post-evaluation of main activities taking place during the year.• Understand consumer insights and barriers, & determine the right touch points communication to drive brand message including print, outdoor, direct-to-consumer marketing, and point-of-sell material.• Using analytical skills to drive the right decision on product design pricing, trade strategy, competitive defense and communication.•Manage existing product packaging updates and NPD pack designs ensuring the brand identity is adhered
Experience
• 1-2 years of marketing experience and basic financial background.
Skills/Qualifications
• Analytical skills to clearly identify and analyze market trends in order to protect and capitalize on present and future business opportunities• Problem solving, decision making, and analytical skills.• Solid on writing compelling briefs, and translating winning ideas into winning executions)• Understanding of financial principles and the ability to practically apply these to the brand Ability to effectively present an idea or concept• Very good excel, word and power points skills.
