MidFull TimeEN
About the Role
We are seeking a Brand Manager to prepare the launch and drive the national commercialisation of a key pharmaceutical brand. In this role, you will be responsible for developing and executing the local marketing strategy, translating global brand direction into impactful local plans, and delivering budgeted—or above—sales growth.
You will work cross‑functionally with Sales, Medical, Market Access and Global teams to ensure strong brand adoption, customer engagement, and long‑term brand success.
Key Responsibilities
Brand Strategy & Execution
Lead the preparation and launch of the brand at national level
Translate global brand strategy into locally relevant positioning, messaging, and tactical plans
Champion the brand internally and externally to drive short‑term performance and long‑term success
Continuously adapt brand plans to reflect market dynamics, competitive landscape, and customer needs
Customer & Market Insight
Act as the product, competitor, and market expert for the assigned brand
Integrate qualitative and quantitative insights from market research, field feedback, and performance data into brand strategy
Ensure customer‑centric thinking is embedded in all marketing activities
Omnichannel Marketing
Develop and deliver impactful promotional materials and campaigns across digital, print, and face‑to‑face channels
Maximise the effective use of commercial and medical channels through strong cross‑functional collaboration
Cross‑Functional Collaboration
Lead and align cross‑functional brand teams
Work closely with Sales to ensure strong understanding and execution of campaigns
Provide training and brand education to the field force and other customer‑facing teams
Build and maintain a strong network with key internal and external stakeholders
Financial & Compliance Responsibility
Own and manage the brand budget
Ensure all activities comply with external regulations and internal policies, including Code of Conduct, Ethical Interactions, Privacy, and Procurement standards
Skills & Capabilities
Strong brand planning and product launch experience
Expertise in multichannel / omnichannel marketing and marketing communications
Solid understanding of pharmaceutical markets, disease areas, and competitive landscapes
Ability to synthesise complex data into clear insights and actions
Strong project management and stakeholder engagement skills
Ability to lead cross‑functionally and influence without direct authority
High professional integrity and strong compliance mindset
Education & Experience
Essential
Master’s degree in a scientific discipline with strong business/marketing affinity or a business degree with strong scientific affinity
Proven brand management experience
Experience managing complex, cross‑functional projects
Product launch experience
Fluent in English and Dutch (French is a strong plus)
Desirable
Experience within the pharmaceutical industry in Belgium and Luxembourg
Understanding of the BeLux healthcare and market access environment
Experience in market research, forecasting, and insight generation
Trilingual capability (English, Dutch, French)
Date Posted
05-May-2026Closing Date
18-May-2026AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
