MidFull TimeEN
Company Overview
With its headquarters in Singapore and strategically placed offices across the United States, Turkey, Japan, and Malaysia, Rapsodo represents more than just sports technology and data analytics. It stands as the clear front-runner in providing affordable, professional-grade technology for athletes aiming to enhance their performance.
The company currently collaborates with partners such as The PGA of America, Golf Digest, Troon, various Major League Baseball teams, USA Baseball, and over 1000 NCAA athletic departments.
Become a part of Team Rapsodo as we challenge limits and unveil endless potential, one data point and one heartwarming success story at a time.
Powered by Athletes who get it, and Engineers who can do it.
Role Overview
The Performance Marketing Lead is responsible for driving paid media performance and improving the marketing systems that support customer acquisition, conversion, and lifecycle execution.
This role combines hands-on channel ownership with a strong understanding of how marketing systems and data flow together. The goal is to improve performance while bringing greater structure, visibility, and consistency to how marketing operates.
This is a hands-on role with clear ownership of acquisition performance and a meaningful role in improving how the growth engine functions end-to-end.
Key Responsibilities
Paid Media Performance
Own the performance of paid media campaigns across Meta and Google platforms, including:
You are responsible for continuously improving acquisition performance and identifying opportunities to scale effective campaigns.
Key metrics include:
Funnel Analytics & Conversion Optimization
Marketing Systems & Workflow Optimization
Support and improve the marketing systems that enable campaign execution and lifecycle coordination.
This role focuses on marketing ownership of systems and workflows, not technical administration or IT infrastructure.
You will also identify gaps in current workflows and improve how systems support marketing performance and scalability.
Attribution & Performance Insights
Develop a clearer understanding of what drives acquisition and conversion.
SEO Strategy & Performance
Own SEO strategy and performance tracking at a high level.
Partner with the Content team to ensure SEO priorities are reflected in execution.
Efficiency & Automation
Improve how marketing operates by introducing more efficient and scalable ways of working.
Cross-Functional Collaboration
Work closely with:
Ensure marketing performance and systems support how these teams operate together.
Requirements
Qualifications
