Purpose & Overall Relevance for the Organisation:
Drive the implementation of best practice visual merchandising and in-store communication standards to create a strong consumer journey, highlighting product features and brand stories to drive sell-through – ensuring consistency of execution across a portfolio of stores
Locations:
Key Responsibilities:
- Drive the implementation of best practice visual merchandising and in-store communication standards to create a strong consumer journey, highlighting product features and brand stories to drive sell-through – ensuring consistency of execution across a portfolio of stores
- Train, guide and motivate In-Store Visual Merchandisers (ISVM) to continuously deliver excellence in execution across the entire market in both a DTC and WHS environment
- Cascading of brand guidelines and VM guidelines to ISVM and store teams to ensure executional excellence and understanding of principles to drive accountability at store level
- Solid ability to guide and influence ISVM and store teams in the following areas; Overall consumer journeys and store layout, capacities and product density, color flow, mannequin styling, VM standards, ISC materials/sizes and specifications
- Assist in measuring and reporting on retail productivity with recommendations to management for continuous improvement
- Understanding of consumer profiles, retail KPIS and OTG strategy in order to guide decision making
- Support the omni-channel team by providing field / store insights to guide the campaign planning process in order to cater for individual stores / market needs
- Support omni-channel execution team by ensuring campaign readiness at store level (create plug & plays, collate installation permits, create campaign reporting documentation and liaise with suppliers to support OCM installations)
- Proactively highlight opportunities to both retail ops and omni-channel teams to drive efficiency on process and implementation
- Responsible for auditing and ordering VM tools for stores in collaboration with retail and omni team
Assist in gathering, consolidating, and delivering input on visual merchandising and campaign performance from the DTC Market which will be delivered to the Hub & Global
- Lead new store openings in collaboration with key stakeholders to ensure perfect retail execution aligned with store concept and brand guidelines and oversee the management of in-store VM team support
- Drive overall brand success across key Trade Zones by auditing and reporting on all DTC and WHS touchpoints
- Drive on the ground communication and training with WHS retailers in key Trade Zones
- Provide VM training and instore support for WHS
- Work with back office team on consumer journey with key WHS doors
- Reporting from on the ground analysis of adidas executions and competitor activations
Knowledge, Capabilities and Experience:
- Ability to take a proactive approach to strategy implementation, consistently communicating across relevant stakeholders with the business and team to ensure alignment of priorities to meet both brand and retail objectives
- Possess strong interpersonal and clear communication skills through which desired results are delivered in a fast-pace, highly competitive environment
- Knowledge of, retail landscape, visual merchandising, retail marketing and presentation
- Strong project and planning skills. Highly organized and demonstrates a ‘finisher, completer’ mentality
- Knowledge and understanding of store KPIs to make commercial decisions whilst ensuring brand standards remain at the forefront of decision making
- Ability to think conceptually, in strategic terms and diagnose and translate sales/ category reporting to an in-store merchandising strategy
- Knowledge of customer service principles and processes
- Ability to learn and adapt quickly in a fast-paced environment
- Demonstrates an inspirational attitude that contributes to a positive team environment
- Ability to build and maintain effective working relationships with team members and business partners
- Well-developed ability to speak, read, comprehend, and write English
- Skilled in PowerPoint and Excel
Requisite Education and Experience / Minimum Qualifications:
- Minimum 2 years’ experience working in a sports/fashion customer & commercial focused retail environment, or equivalent combination of education and experience
- Ability to effectively communicate with customers and store personnel
- Ability to work a flexible schedule to meet the needs of the business, including evening, overnight and weekend shift
- Ability to manage a portfolio of stores across
