Manager Games Partnerships & Activations - Commercial

Team: Partnerships & Activations

Activity: Full-time

Role grade: Manager (6)

Direct reports: 0

Indirect reports: 0

Reporting to: Director Games Partnerships & Activations

Role location: Riyadh, Saudi Arabia

Job Purpose: The Manager Games Partnerships & Activations - Commercial leads the commercial strategy and execution of in-game integrations across EF's two flagship properties: the Esports World Cup (EWC) and the Esports Nations Cup (ENC). The role sits at the intersection of publisher relations, commercial deal-making, and activation - translating EF's global audience, festival reach, and competition platforms into tangible commercial opportunities with the world's leading game publishers.

This is a commercially-driven role focused on building long-term, value-sharing partnerships rather than one-off partnerships. The role is responsible for developing monetization concepts, structuring commercial terms, and ensuring that every publisher integration connects across tournament, festival, in-game, and broadcast touchpoints to deliver mutual revenue and audience growth.

The role works closely with Publisher Relations, Festival, Marketing, and Broadcast teams, and reports into the Director Game Partnerships & Activations.

Duties and Responsibilities

• Own and manage relationships with game developers and publishers across assigned titles, acting as the primary point of contact for game-related collaboration, alignment, and escalation

• Develop and execute the commercial strategy for in-game monetization across publisher partnerships - including co-branded items, store features, live-ops integrations, and emerging UGC / creator-economy formats.

• Build revenue models and opportunity sizing for each title to inform deal design, prioritization, and forecasting.

• Lead commercial structuring and negotiation of monetization terms with publishers - revenue share, minimum guarantees, IP usage, reporting, exclusivity, and marketing commitments.

• Translate EWC and ENC’s audience and festival reach into partner-ready commercial materials: pitch documents, proposals, and post-deal performance reviews.

• Drive cross-functional execution with Festival, Marketing, and Broadcast leads to ensure game-IP concepts connect across tournament, festival, in-game, and on-air touchpoints.

• Track in-game integration performance (sell-through, attach rate, ARPU lift, brand visibility) and translate insights into the next cycle of opportunities.

• Benchmark publisher monetization mechanics, pricing, and live-ops calendars to identify incremental revenue opportunities for EWC and ENC.

• Maintain the commercial pipeline across active publisher conversations, ensuring consistency of terms and clear handoffs.

• Be present during major events to ensure the smooth execution of game activations

• Troubleshoot operational issues in real-time and ensure partner satisfaction

Education and Experience

• Bachelor’s degree in Business, Marketing, Finance, or a related field.

• 5+ years of experience in gaming, esports, publishing, partnerships, or live operations

Knowledge, Skills, and Abilities

• Proven experience working with game developers/publishers or live game environments

• Strong understanding of game ecosystems, player engagement, and monetisation models

• Experience managing cross-functional projects and external stakeholders

• Strong stakeholder management and relationship-building skills

• Operational excellence with the ability to manage complex, fast-paced environments

• Strategic thinking with a data-driven mindset

• Strong communication and influencing skills

• Deep passion for gaming and understanding of industry trends

Nice to have:

• Background in international organizations or agencies

• Familiarity with live service games and ongoing content/event cycles

Benefits

• Relocation support

• Transportation allowance

• Competitive compensation

• Housing allowance

• VIP medical insurance

• Opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact

Diversity disclaimer

Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.