Company Description
Syngenta Seeds is one of the world’s largest developers and producers of seed
for farmers, commercial growers, retailers and small seed companies. Syngenta
seeds improve the quality and yields of crops. High-quality seeds ensure better and
more productive crops, which is why farmers invest in them. Advanced seeds
help mitigate risks such as disease and drought and allow farmers to grow food
using less land, less water and fewer inputs.
Syngenta Seeds brings farmers more vigorous, stronger, resistant plants,
including innovative hybrid varieties and biotech crops that can thrive even in
challenging growing conditions.
Syngenta Seeds is headquartered in the United States.
Job Description
Key responsibilities of role
- Leads marketing strategy development across crops and CUs for the geographical target to maximize customer experience and ROI
- Leads, coaches and manages the dedicated marketing teams across two regions and related budget to maximize brand value and customer experience, optimizing the product portfolio for the targeted customer segment.
- Ensures an effective, harmonized execution of marketing processes, tools, and decision platforms across all CUs.
- Ensure branding remains aligned to global guidance across region and , customer segments
- Signs off 5 year planning .
- Develops strategy driving customer value proposition across crops and regions.
- Collaborates with cross-functional teams to ensure alignment with business objectives, guiding Marketing Heads in the design of effective go to market strategies
- Own and manage Marketing Budget (includes A&P spend) ensuring deployment in line with agreed strategies and with the purpose to maximize return on investment
- Co-develop strategy for in & out licensing activities by identifying gaps and business opportunities and providing inputs to Regional Alliance Lead.
- Streamline and prioritize market segments developing marketing digital strategies and governing their implementation to create a compelling offer
Qualifications
Knowledge, experience & capabilities
- Several years of experience in brand management, marketing, and customer experience
- Experience in managing teams and leading cross-functional projects
- Experience in developing and executing marketing strategies and plans
- Experience in analyzing market trends and customer insights to inform business decisions
- Experience in managing budgets and financial performance
Competencies
- Strong leadership and communication skills
- Strategic thinking and problem-solving abilities
- Ability to collaborate and build relationships with internal and external stakeholders
- Analytical skills and ability to use data to drive decision-making
- Customer-centric mindset and focus on delivering exceptional customer experiences
- Adaptability and flexibility to work in a fast-paced and changing environment.
