Senior Customer Advocacy Manager

Description

Upwind is a next-generation Cloud Security Platform that leverages runtime context to identify and prioritize critical risks, providing precise insights and efficient cloud security management. Unlike traditional tools, Upwind uses runtime data proactively for risk prioritization and posture insights, ensuring teams focus on what truly matters. With industry-leading efficiency and eBPF-powered sensors, Upwind delivers comprehensive capabilities, including agentless cloud posture discovery, real-time threat protection, and integrated API security. From misconfigurations to malware defense, Upwind ensures end-to-end, cost-effective cloud infrastructure protection. At Upwind, you’ll have the opportunity to think creatively, explore new ideas, and make a meaningful impact on our growth.

This is an individual contributor role reporting into the Head of Communications and Operations.

This role is part program builder, part storyteller, and part operator. You will help us activate customers across advocacy, storytelling, community and engagement, turning strong customer relationships into meaningful proof points across the business.

You’ll work closely with cross-functional teams across Sales, Customer Success, and Marketing to identify high-impact opportunities, execute and scale customer programs, and ensure we engage customers in a thoughtful, coordinated way. Our broader vision is to create an ecosystem where customers feel valued and connected, while driving credibility, trust, and measurable impact on brand awareness and growth.

This is a high-impact, hands-on role where you will help scale how customer advocacy operates at Upwind and help shape how we show up in the market through the voice of our customers.

Responsibilities

• Execute and scale the systems and programs that activate our customers across advocacy, storytelling and broader engagement.
• Manage customer advocacy pipeline and prioritization. Identify and prioritize customers based on strategic value, readiness, and impact.
• Coordinate customer advocacy engagement across the company. Ensure a thoughtful, consistent, repeatable approach to how we engage top customers so interactions are intentional, high-value, and well-managed.
• Support and scale structured advocacy programs across references, speakers, reviews, referrals, and community participation, including dark social and G2 and peer review motions.
• Identify and nurture champions. Activate them across sales, communications, marketing, and business initiatives. 
• Create high-impact customer content in partnership with our content team. Develop case studies, customer stories, testimonials, videos, and quotes that showcase real-world outcomes and technical value.
• Measure and optimize performance. Track advocacy participation, engagement, and program effectiveness to continuously refine and scale.

Requirements

• 3-5 years of experience in customer advocacy or community roles at a high-growth company, ideally in cybersecurity.
• Proven experience building and scaling customer programs, including advocacy, references, and community initiatives.
• Experience working directly with enterprise customers. Comfortable building relationships, communicating with executives, conducting interviews, and guiding customers through advocacy initiatives.
• Strong program management skills. Able to manage multiple high-impact workstreams with strong attention to detail and timelines.
• Strong cross-functional collaboration skills. Ability to work closely with Sales, Customer Success, Marketing and other teams to keep programs moving forward.
• Data-driven mindset. You track engagement, measure impact, and iterate based on real performance.
• Comfortable operating in a fast-paced startup environment. Able to prioritize, adapt, and execute quickly as the company scales.

Why Join Us

This is a foundational hands-on role with high visibility and high impact. You will play a key role in defining how customer advocacy operates at Upwind and help shape how we show up in the market through the voice of our customers.