Marketing Strategy and Analytics Manager
Role & Responsibilities
As the Marketing Strategy and Analytics Manager your responsibilities will include:
Strategy, Analytics & Performance
- Own and manage all paid and organic marketing channels, including PPC, geofencing, retargeting, SEO, and ILS.
- Establish and track KPIs tied to leasing performance, occupancy, and revenue impact.
- Analyze lead sources, campaign performance, and conversion trends to provide actionable insights.
- Track and report on cost per lead, cost per lease, and overall marketing ROI.
- Evaluate the full prospect-to-lease journey and identify opportunities to improve conversion and efficiency.
- Identify performance trends and proactively recommend budget shifts and strategic adjustments.
- Stay informed on market trends, competitive insights, and emerging marketing technologies.
- Participate in “focus community” meetings and provide data-driven recommendations
Data & Reporting
- Build and maintain clear, executive-level dashboards that translate data into business insights.
- Evolve reporting from basic metrics to insight-driven, decision-ready analysis.
- Ensure accuracy and consistency across CRM, ILS, and marketing platforms.
Budget, Supplier & Performance Management
- Oversee and optimize marketing spend to maximize ROI.
- Monitor and manage supplier partner performance, driving accountability and results.
- Support marketing budget planning aligned to performance data and portfolio goals.
- Maintain visibility into spend allocation, performance outcomes, and financial efficiency.
What We’re Looking For
Education & Experience
- Bachelor’s degree in Marketing, Business Administration, Data Analytics, Real Estate, or a related field.
- 4–6 years of relevant marketing, analytics, or strategy experience.
Skills & Knowledge
- Advanced proficiency in Microsoft Excel and strong working knowledge of the full Microsoft Office suite.
- Experience with Google Analytics (GA4 preferred), Google Business Profile, HubSpot, Meta Ads Manager, and Google Looker Studio.
- Google Ads Search and GA4 certifications preferred.
- Strong attention to detail, analytical mindset, and ability to work independently.
- Professional, proactive, and deadline-driven with a strong work ethic.
Benefits available on the 1st of the month, following only 30 days of employment:
- Medical, Dental, and Vision Insurance
- Flexible Spending Accounts for Medical Expenses and Dependent Care
- Short-Term Disability Income Insurance – at no cost!
- Long-Term Disability Income Insurance – at no cost!
- Life Insurance – at no cost! *Additional buy-up option available
- 401K plan with employer match
Added benefits:
- Tuition assistance program - Up to $4,000/annually
- $1,000 employee referral rewards
- 15 PTO days per year
- 1 volunteer time off day per year
- Paid holidays and 2 floating holidays
- 20% rent discount at any Berger community – eligible on your first day of employment
Who We Are
Berger Investments is a vertically integrated multifamily real estate company that owns and manages over 11,000 units in the Mid-Atlantic and Midwest. Berger Communities is a proud equal opportunity employer.
- Rated three years in a row as one of the top ten places to work in multi-family in the nation by the Best Companies Group.
- Ranked #1 in the nation for Customer Service by SatisFacts and ApartmentRatings.com.
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