United Charter High Schools is committed to academic excellence in a welcoming, safe school environment. We develop, enlighten and challenge a range of learners to critically and creatively solve problems inside their classrooms, in their communities and out in the world. Through a rigorously structured system of teaching and learning, students advance their understanding of science, math and humanities concepts and master content, knowledge and skills, while project-based experiences spark their civic imagination and appetite for advocacy leadership.
At any of our 7 charter high schools (Advanced Math and Science / Humanities) across the Bronx, Brooklyn and Queens, students receive personalized academic and social emotional support, have access to a range of clubs, sports teams, leadership opportunities and internships, and maintain a focus on college and career readiness.
Who We Are
United Charter High Schools (UCHS) is a high-performing network of seven public charter high schools serving approximately 2,000 students across the Bronx, Brooklyn, and Queens.
Our schools consistently exceed state graduation benchmarks and outperform New York State averages on Regents exams while serving students from historically underserved communities.
At UCHS, we are a learning organization grounded in people, purpose, and progress. We care deeply, think critically, stay curious, communicate with purpose, and learn better together.
Our mission is to ensure that all students—regardless of academic background—graduate prepared for college, career, and a 21st-century economy.
Core Values
At UCHS, our work reflects our values:
- We Care Deeply About People
- We Never Stop Learning
- We Think Critically and Act Thoughtfully
- We Stay Curious and Embrace New Ideas
- We Learn Better When We Learn Together
- We Communicate with Purpose
The Opportunity
The Brand Strategist is intended to lead and execute the network’s social media strategy. They will be responsible for managing the organization’s social media presence across platforms, showcasing student success, promoting recruitment initiatives, highlighting school events, and strengthening the brand reputation of the network. This role will collaborate closely with school leaders, recruitment teams, and the communications department to ensure that the network’s mission, culture, and impact are effectively represented online.
Social Media Strategy
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Develop and execute a comprehensive social media strategy for the network and its seven campuses.
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Manage official social media channels including Instagram, LinkedIn, Facebook, TikTok, and YouTube.
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Create monthly content calendars aligned with recruitment cycles, school events, and academic milestones.
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Ensure messaging aligns with the brand identity and mission of United Charter High Schools.
Content Creation
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Capture and produce high-quality photo, video, and graphic content that highlights student achievements, classroom learning, college readiness, and community engagement.
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Write engaging captions, stories, and posts that reflect the voice of the organization.
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Produce short-form video content optimized for platforms such as TikTok and Instagram Reels.
Brand Management
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Maintain consistent branding across all social media platforms.
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Ensure all posts reflect the professionalism and educational mission of the network.
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Monitor online reputation and respond to comments or inquiries as appropriate.
Recruitment and Marketing Support
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Partner with the Talent Acquisition team to promote job opportunities and teacher recruitment campaigns.
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Support student enrollment marketing initiatives.
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Promote career fairs, open houses, and major network events.
Analytics and Performance Tracking
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Track and analyze key social media metrics including engagement, reach, follower growth, and campaign performance.
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Prepare monthly analytics reports for the central office leadership team.
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Use data to optimize content strategy and audience engagement.
Collaboration with Schools
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Work with principals and school staff to highlight events, achievements, and student stories.
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Provide guidance and best practices to campus-based staff managing school-level social media accounts.
Qualifications
Required
Bachelor’s degree in Communications, Marketing, Journalism, or related field.3–5 years of experience managing professional social media accounts.Strong writing, storytelling, and content creation skills.Experience with social media analytics tools.Proficiency in tools such as Canva, Adobe Creative Suite, or similar design software.Ability to capture and edit video content.
Preferred
Experience working in education, nonprofit, or mission-driven organizations.Experience supporting recruitment marketing or employer branding.Familiarity with NYC charter schools or public education systems.
Skills & Competencies
- Social media strategy and campaign management
- Digital storytelling and brand development
- Content creation (photo, video, graphic design)
- Data analysis and reporting
- Project management and collaboration
- Strong written communication
Salary
$85,000- $100,000
Compensation and Benefits:
- Competitive salary based on experience
- Health, dental, and vision insurance
- FSA/HSA
- 8% Employer 403(b) contribution
- Opportunities for professional development and growth within the organization
Work Environment
- Hybrid network role with possible travel to all seven campuses
- Occasional evening or weekend availability during peak HR cycles
- Monthly board meetings (virtual)
Equal Opportunity
UCHS is an equal opportunity employer. We strongly encourage applications from individuals who reflect the diverse communities we serve and from those historically underrepresented in leadership roles.
A career at United Charter High Schools is a commitment to academic excellence.
