Associate Creative Director

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free.  Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space.  We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon.  We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix, Kt by Knix, and Mntd.  Come join us if you are looking for a purpose-driven and authentic career!

We’re looking for an Associate Creative Director to lead visual identity and creative function for our KT by Knix brand. Associate Creative Director will give life to campaigns that excite, delight, and convert. You’ll shape the look and feel of product launches, photography, web, video, email marketing and social media. You’ll champion, strengthen, and extend the Kt brand, optimizing across channels and personas while keeping our creative streamlined, unified, and consistent. And you'll elevate our creative team to new heights of creativity, quality, and effectiveness.

About You:

• You’re a hands-on creative leader; you don’t just direct, you design. You’re comfortable jumping into Figma, Adobe Creative Suite, or on set to bring ideas to life when needed.

• You have deep expertise in Figma and modern creative workflows, with the ability to build, evolve, and scale design systems across digital touchpoints.

• You’re a strong conceptual thinker with a keen eye for details, image curation, visual storytelling, typography, 3D Design, layout, form, and color.

• You have a strong background in photography and on-set art direction, with the ability to guide shoots from concept through execution and post-production.

• You’re passionate about design and contemporary fashion. You keep up with what’s trending in the industry and competitive landscape.

• You know how to balance creativity with getting things done on time and within budget, to meet the overall business objectives – for you and your team.

• You’re an effective communicator – up, down and with your peers – you appreciate and champion openness and collaboration.

• You bring energy, positivity, and a sense of fun to your work. Your creativity feels alive, culturally relevant, and deeply connected to Gen Z.

• Bonus: You have copywriting sensibility. You understand how words and visuals work together and can help shape messaging that resonates.

The Opportunity

• Inject fresh, culturally relevant energy into all creative outputs, ensuring KT shows up in a way that feels fun, current, and differentiated.

• Ideate and lead creative concepts for photoshoots and make decisions along the way (shot list, props, budget, models) to ensure successful execution of campaigns

• Lead with a digital-first mindset, ensuring all creative is optimized for performance across web, paid, social, and lifecycle channels.

• Collaborate with graphic designers, art directors, copywriters, media producers, and cross-functional stakeholders in Retention Marketing, Brand Marketing, Content &, Community to make the KT message shine.

• Own evolution of visual identity to drive the KT brand forward by pulling inspiration from customers, teen culture, design, art, and fashion

• Align and extend our brand through illustration, video, animation, and UGC, expressing the heart of what makes Kt special in a consistent, cohesive way.

• Brainstorm and pitch fresh creative approaches to meet our marketing strategy and business goals.

• Mentor designers and directors through constructive feedback and guidance on best design practices.

• Manage resources, including sourcing and managing freelance design, animation, and video help as needed and guiding them to success.

Qualifications:

• 10+ years of proven experience working with established brands, building design systems and strong visual identity.

• A BFA, BS, or MFA in Graphic Design or related field, or equivalent experience.

• Advanced proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.)

• Strong background in photography direction and production, including on-set experience.

• An outstanding portfolio that illustrates how you direct, design, build, and conceptualize forward-thinking creative concepts within a brand style to drive customer engagement.

• A good eye and a good ear, empowering you to give the right feedback to push creative boundaries and help your team grow.

• Demonstrated skill in conceptualizing and directing ecommerce, lifestyle, and product photography.

• Strong understanding of fashion editorial, photography, design, video/film, and Gen Z culture and trends.




Bonus:

• Experience with copywriting or partnering closely with copy to shape tone and messaging

Salary:

• Annual salary starting at $110,000

Compensation & Care   Transparency is at the heart of everything we do, including how we pay. The posted expected hourly rate for this role represents candidates developing new skills within the position. Increased rates represent those who are more proficient or have achieved mastery and deep institutional knowledge over time.    Rewards are not just about your regular pay and monthly bonuses. We believe rewards should support your whole life, not just your shift. That’s why for permanent full-time employees, we cover 100% of the premiums for extended health and dental plans from your first day. You’ll also gain access to mental health support through our Employee Assistance Programs through our partners at Dialogue who provide virtual coaching, therapy, and counseling.   When your family grows, we’re there for you. Our Paid Parental Leave plan tops up salary to 80% for eligible permanent, full-time employees. We also invest in your future with a RRSP matching program for permanent full-time team members. Plus, you’ll enjoy a 50% discount on Knix products because we want you to love what you sell.   AI Disclosure Statement   We want to share that we may use artificial intelligence (AI) tools to help us screen and assess applications. While technology helps us stay organized, every hiring decision at Knix is made by real people who care about finding the best addition to our team. We use these tools to support our process, not to replace the human connection that makes our culture special.   How we Hire   Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.