Join the Force Behind Law Enforcement Success At LeadsOnline, we bridge the gap between technology and justice, empowering law enforcement agencies with cutting-edge solutions to close cases and serve their communities. Our employees play a critical role in our mission, connecting law enforcement agencies with our powerful tools to help them work smarter and faster. Everything we do is grounded in our core values of Service, Energy, Ownership, and People—and we’re looking for someone who embodies these principles.
What You’ll Do LeadsOnline is looking for Marketing & Digital Operations Manager to be the operational backbone of our marketing organization. You will own the systems, data, and processes that power our go-to-market engine — from CRM architecture and marketing automation to cross-functional campaign execution and, as the foundation matures, paid digital channels. This is a senior, high-impact role and our first dedicated Marketing Operations hire. You will influence marketing strategy through data and insights, partnering closely with Sales, RevOps, and Product Marketing to build scalable infrastructure that drives pipeline and revenue. The opportunity is genuinely greenfield: we are mid-migration from a homegrown CRM to Salesforce, we have not yet stood up a marketing automation platform, and our reporting infrastructure is being built from scratch. Getting these fundamentals right is the year-one mandate. We are looking for a builder and entrepreneur — someone who is energized by ambiguity, excited to define what “good” looks like, and genuinely curious about the role AI and emerging technology play in modern marketing operations. If you thrive at the intersection of technology, analytics, and execution, and can translate complexity into clarity, this role is for you. MarTech Stack, CRM & Marketing Automation Own the marketing requirements for the Salesforce CRM implementation — data model, lead/contact objects, campaign tracking, and integration readiness Lead the evaluation, selection, and implementation of a marketing automation platform fully integrated with Salesforce Rationalize and build the full MarTech stack from first principles; identify the right tools for where we are today and where we’re going, including AI-powered solutions that create real operational leverage Actively evaluate and pilot AI tools across the stack — from workflow automation and content personalization to predictive lead scoring and intent signals — and operationalize what works Design and enforce data hygiene standards across the database: deduplication, enrichment, lifecycle stage management, and compliance with GDPR, CAN-SPAM, and CCPA Build lead scoring models, segmentation frameworks, and audience definitions that power all targeting downstream Revenue Reporting & Attribution Build the marketing reporting infrastructure from scratch: dashboards covering pipeline contribution, MQL volume and quality, channel ROI, funnel velocity, and CAC trends Define and document shared marketing-sales definitions for MQL, SQL, and opportunity stages; own the alignment process with Sales Ops and Finance Own multi-touch attribution modeling so that when we turn on paid channels, we know immediately what’s working Deliver regular performance insights in weekly, monthly, and quarterly reviews with marketing leadership Identify opportunities to apply AI-driven analytics — anomaly detection, forecasting, performance insights — to surface signals faster than manual reporting allows Campaign Operations & Execution Build, QA, and deploy demand generation campaigns across all current channels: email marketing, lifecycle nurture workflows, and automated programs in the MAP. As the foundation matures, expand execution to include paid digital channels (LinkedIn, Google, programmatic). Evaluate intent and review platforms (G2, 6sense, Demandbase) as the program matures Develop operational playbooks and reusable templates that allow the broader marketing team to execute with speed and consistency; look for opportunities to automate repeatable work with AI Own the integrated campaign calendar, coordinating timing and dependencies across email, content, and event programs Partner with Sales to own the lead lifecycle end to end — from capture through handoff — including routing rules, SLA definitions, and follow-up tracking Cross-Functional Team Leadership Serve as the primary liaison between Marketing, Sales, RevOps, IT, and Finance on systems, data, and pipeline reporting Establish team processes, onboarding frameworks, and career development paths for future direct reports (1-3 expected in 12 months) Facilitate alignment between marketing and sales on lead definitions, SLAs, handoff processes, and funnel accountability Champion a culture of operational excellence — documented processes, rigorous QA, and a bias toward measurement Present marketing performance and operational recommendations to senior leadership with clarity and confidence
What We’re Looking For • Must be US Citizen • 5+ years in Marketing Operations, Revenue Operations, or blended MOps/demand gen role at a B2B SaaS company, with demonstrated experience building — not just running — systems and processes • Hands-on experience implementing or migrating to a MAP (HubSpot, Marketo, Pardot, or equivalent); owning a platform selection end to end is a strong plus • Proficiency in Salesforce CRM — campaign influence, lead/contact objects, CRM/MAP integration; experience participating in Salesforce implementation is highly preferred • Proven ability to build marketing attribution models and funnel reporting dashboards from scratch • Strong data orientation: SQL or advanced Excel proficiency, comfort with BI tools (Looker Studio, Tableau, Power BI, or similar) • Demonstrated, hands-on use of AI tools in a professional marketing context — you have actually operationalized AI to drive efficiency, not just experimented with it personally • A genuine point of view on where AI is taking marketing operations and the initiative to stay ahead of it; you bring recommendations, not just awareness • Track record of self-direction and ownership in ambiguous, high-growth environments where the playbook doesn’t yet exist • Experience working directly with Sales and RevOps to define lead handoff processes, MQL criteria, and pipeline reporting • Direct hands-on paid media execution experience (LinkedIn, Google Ads) you have personally built and managed campaigns • Exceptional project management skills with the ability to drive multiple workstreams simultaneously • Strong communicator, able to translate technical complexity into business-relevant insights for non-technical stakeholders Preferred Qualifications • Experience building or managing a small team (1–3 people) • Familiarity with ABM platforms such as 6sense, Demandbase, or Terminus • Experience with data enrichment tools such as ZoomInfo, Clearbit, or Apollo • Working knowledge of SQL or experience querying data warehouses (Snowflake, BigQuery) • Background in law enforcement technology, public safety, or investigations software Who You Are You think like a founder. When you see a broken process or a missing system, your instinct is to design and build it — not wait for someone else to prioritize it. You treat your function like a product: you ship, you measure, you iterate. You’re genuinely excited about AI and emerging technology, not because it’s trendy, but because you see exactly how it changes leverage in a lean team. You stay current on the MarTech landscape not as a passive observer but as someone actively experimenting with and forming opinions.
You are rigorous about data quality because you know that the insights you surface will be trusted — and acted on. You communicate clearly with both technical and non-technical stakeholders. You partner well with Sales because you understand that Marketing Ops exists to make the revenue engine run faster, not to optimize internal processes for their own sake. You measure your own success by pipeline impact.
Why Join LeadsOnline? Be part of a team where your work truly matters. Help law enforcement agencies serve their communities better while thriving in a supportive, mission-driven culture that values Service, Energy, Ownership, and People.
What You Can Expect From Us: We serve with Energy, diligence, and persistence. We deeply believe the work we do makes a difference in the lives of our users, the communities they protect, and the victims they serve. Guided by Ownership, we continually push to make our products better and to make each other better.
At LeadsOnline, we take our work seriously but not ourselves. You’ll find joy, camaraderie, and fun in everything we do. That’s Service, Energy, Ownership, and People in action.
LeadsOnline is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics.
