Location: Harmsworth Media Head Office - High Street Kensington, London
Position: Permanent
About the Role
Are you a data-driven marketer with a passion for high-quality journalism? Harmsworth Media is looking for a CRM Executive to join our team.
In this role, you will be at the heart of the growth strategy for two of the UK’s most respected titles: New Scientist and The I Paper. You will be responsible for executing a multi-channel strategy that touches every part of the subscriber journey - from the moment they onboard to long-term retention and win-back. This is a fantastic opportunity for a professional with 1–2 years of experience to leverage a world-class CRM platform and deliver truly personalised customer experiences.
Main Responsibilities
Strategic Execution & Automation
- Support the Head of CRM in delivering our overarching roadmap
- Audit and evolve automated lifecycle programs, including welcome series, renewals, and win-back flows
- Partner with internal data teams to identify segmentation opportunities and maintain database hygiene
- Manage a rolling A/B test plan to ensure every touchpoint is optimised for conversion
Campaign Management
- Own the end-to-end production process: from creative ideation to technical deployment
- Platform Expert: Build and deploy sophisticated campaigns within Sailthru, utilising its full suite of automation and personalisation tools
- Ensure all tracking and technical triggers are flawlessly implemented
Insights & Reporting
- Analyse performance using Google Analytics and Sailthru reporting tools
- Translate complex data into actionable insights for stakeholders across Sales, Marketing, and Editorial
- Proactively manage email deliverability, rendering, and technical troubleshooting
Quality & Compliance
- Build high-value audience segments based on real-time user behaviour and intent
- Act as the final "quality gatekeeper," ensuring all communications are on-brand, technically perfect, and mobile-optimised
- Ensure all activity remains strictly compliant with GDPR and data privacy regulations
About You
Experience & Technical Skills:
- 1–2 years in a dedicated CRM or Email Marketing role
- Experience with Sailthru is a significant advantage (though we will consider experience in Braze, HubSpot, or similar)
- A basic understanding of HTML/CSS for troubleshooting email templates
- Proficient in Google Analytics and Excel for data manipulation
Core Competencies:
- Copywriting: You have a natural flair for writing persuasive, engaging copy that resonates with curious and informed audiences
- Analytical Mindset: You don't just report numbers; you understand the "why" behind them
- Attention to Detail: You have a sharp eye for detail and a "right first time" mentality
- Collaborator: You can build strong bridges between editorial, tech, and marketing departments
Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
Plus much more...
About Us
Harmsworth Media is a division within DMGT focused on growing premium subscription businesses. Currently, it is home to New Scientist and The i Paper, two publishing brands with ambitious strategic investments.
https://www.dmgt.com
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
