Field Marketing Manager for Garcia Hand Picked - Bay Area

Role: Field Marketing Manager

Location: Northern California ( Bay Area) 

Full Time/Exempt

 

We are Growers, We are Wholesalers, We are Producers, We Are Budtenders, We are Retailers, We are Partners, and We are Hiring

 

 The Field Marketing Manager plays a key role in aligning sales and marketing efforts across the region for Garcia Hand Picked by leading field activation, supporting brand education, and driving in-store success.

From pop-ups and store onboarding to budtender engagement and consumer events, this role ensures our brands show up strong where it matters most.

Your Impact:

 

• Drive sell-through through in-store merchandising, budtender training, and consistent field presence.
• Plan and execute vendor days, retail activations, and in-store builds to support priority accounts.
• Track performance (vendor days, visits, in store builds, sales impact) and adjust strategy to maximize results.
• Educate budtenders and sales teams on product benefits, key selling points, to strengthen brand awareness
• Partner closely with Sales, retail partners, and internal teams to align on priorities and grow account performance.

  *This role will require regular travel throughout Northern California 

 

Your Strengths:

 

• You are welcoming and inclusive of others, value individual differences, and love leading a winning team.
• You love building relationships and promoting products.
• You are highly organized and detail driven.
• You thrive in collaborative environments with a focus on delivering results

 *This role includes a base salary along with a commission plan. 

If we are EMPATHETIC, HONORABLE & ACCOUNTABLE

And we grow ourselves and business with GRIT then we will be CHAMPIONS OF CANNABIS

 

Why Join Us:

Holistic Industries offers a comprehensive benefits package, including competitive base pay,  medical, dental, and vision coverage. We also offer a team member discount in our stores, a Health Savings Account, pet insurance, and a 401(K) with a company match. Additional benefits include company-paid short term and long-term disability, life and AD&D insurance and mental health and urgent care services. Team Members can also take advantage of our referral program and generous paid time off (PTO).     

#enghp

 

CA Salary Range$65,000—$75,000 USD