As a Marketing Manager with Opry Entertainment Group (OEG), you'll manage and execute local marketing and promotional tactics to grow business and achieve targeted results for designated venue. In collaboration with corporate marketing and venue leadership you'll contribute to growth and profitability of a multi-experiential live music venue, bar and restaurant. Reports to General Manager with dotted line to OEG's corporate marketing leadership.
- Ideate, define, implement, and execute venue marketing tactics in alignment with the broader strategy. These include promotional communications, collateral and displays; brand-wide, localized, and sponsor/partner event activations; and lead-generation promotions that achieve traffic and sales goals and overall business objectives. Support private events through marketing strategy and execution to drive venue rental and catering business. Execute marketing campaigns to increase sales for ticketed events.
- Create, coordinate, manage, and maintain in-venue marketing collateral (screens messaging, rack cards, promotional fliers, table tents, promotional signage, sales packages, brochures, etc.).
- Evaluate and continually monitor local market to determine and adjust optimal marketing strategies, including hotel occupancy, convention data, visitor trends, visitor profiles, local economy, and competitive set.
- Coordinate with corporate marketing to create, support, and execute local social media coverage and communications for the brand and local venue. Manage and maintain local website and social media platforms with timely information and event calendars, promotions, private events, and key operational business components.
- Manage guest sentiment reviews, 3rd party review platforms, action items and strategies to improve number and quality of reviews.
- Partner with corporate marketing team to execute customer and data capture initiatives.
- Actively develop and cultivate local relationships, partnership opportunities, and marketing initiatives that support the brand and drive traffic and sales growth. Manage partnerships with local vendors, freelancers or other marketing suppliers as needed.
- Coordinate with venue and sales leadership to refresh menus periodically, overseeing the approval process for layout, copy, proofreading, and printing.
- Engage in and understand venue marketing budget. Manage localized spend with a clear understanding of monthly programming. Partner with corporate marketing to ensure timely payments and accruals for fiscal month-end close. Participate in monthly operating reviews, providing programming results while communicating opportunities and recommendations.
- Evaluate event and activation effectiveness with trackable KPIs directly tied to venue operations and marketing goals (revenue, covers, PPA, audience acquisition, etc.) and report findings to venue and corporate leadership.
- Serve as point of contact for local press and public relations efforts as needed and at the request of corporate marketing and communications teams. Refer press inquiries and heightened public relations issues to corporate communications in appropriate timeframe.
- Ensure all marketing efforts align with corporate-defined brand standards and strategic marketing plans.
- Perform other duties as assigned.
Qualifications
Education
- Degree in Marketing or related field preferred; a combination of practical experience and education will be considered
Experience
- 3+ years' marketing experience required; restaurant or event marketing experience preferred
- Experience with social and digital media marketing required
- Experience with ticketed show/event marketing preferred
Knowledge, Skills and Abilities
- Effective interpersonal, written, and verbal communication skills
- Strategic thinking with ability to connect marketing efforts to measurable business outcomes
- Strong business acumen with ability to analyze and act on financial, customer, and other data
- Able to manage multiple workstreams while meeting critical deadlines
- Strong organizational and project management skills with exceptional attention to detail
- Proficient with Microsoft Office (Outlook, Word, Excel, PowerPoint)
- Design software knowledge and experience, including Adobe Creative Suite
Licenses / Certifications
- Valid driver's license with satisfactory driving record required
Physical Requirements
Speak and hear to communicate and use both near and far vision. Frequently sit with some walking and standing. Occasionally climb, sit, kneel, bend, steps up/down and reach above shoulder. Regularly traverse stairs and walk on uneven terrain, often while carrying product. Frequently lift/carry up to 25 lbs. Continually use gross motor skills with frequent use of bi-manual dexterity and fine motor skills for computer use.
Working Conditions
In-office position, based in venue. Moderate background noise typical of a collaborative office setting. Occasional work within the entertainment and restaurant venues.
