Deputy Head of Growth, Media

Company Description

At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

Job Description

As the Deputy Head of Growth Media, you will hold a senior leadership position at the intersection of brand, media, sponsorship, and product innovation.

You will be responsible for leading the development and execution of full-funnel, data-driven media strategies across our global markets. This high-impact role requires a strategic thinker who can balance long-term brand building with short-term performance goals.

Working impartially with brand, performance, and agency teams, you will align our complete media mix with core business objectives, overseeing funnel investment with a significant focus across North America, Latin America, Canada, EMEA, and Australia.

We are seeking an expert in large-scale media investment to shape and execute our strategy across key international markets.

You will be responsible for managing a significant global budget, fostering key agency relationships, and ensuring our brand message resonates across a multi-channel landscape.

With a deep understanding of both traditional and emerging broadcast channels, you will drive best-in-class, responsible media buying in a highly regulated industry, ensuring all activity is effective and aligned with the bet365 brand.

Reporting into the Head of Digital and Growth, this is a crucial strategic role responsible for shaping our global media direction.

As a key strategic leader, you will spearhead bet365's global media strategy for all broadcast and offline channels, including TV, VOD, Audio, and Out-of-Home. You will have full ownership of the global brand media budget, responsible for maximising return on investment through meticulous planning and forecasting.

This role involves managing our crucial media agency partnerships, developing a global framework for investment and measurement, and delivering actionable insights to drive campaign effectiveness across all territories.

Qualifications

• Previous senior management role at an agency or in-house in a regulated industry.
• Experience managing eight figure monthly expenditure across regulated industries.
• Background in sports sponsorship and/or media buying.
• Demonstratable experience planning a prolonged media strategy for a market leading brand.
• Experience aligning a media brief with product regulation.
• Strong data first mindset with experience across Analytics and MMM solutions.
• Familiarity with managing complex budgets, agency relationships and a broad spectrum of media buying.

Additional Information

• Working with brand, sponsorship and performance teams to develop, implement, and manage sophisticated, integrated media strategies that are directly aligned with bet365's overall business and growth objectives.
• Collaborating across departments and regions to oversee central presentation of end-to-end planning, execution, and optimisation of media campaigns across a diverse range of platforms. 
• Representing growth objectives across our global media agencies and key technology partners, leading global negotiations and setting performance benchmarks to ensure they deliver exceptional value and service.
• Analysing complex campaign performance data to uncover key insights and trends, while working to provide brand, performance and wider departments increased data to provide context and targets.
• Fostering seamless collaboration with key internal teams, including Creative, Analytics, and Product, to ensure the development and execution of cohesive, fully integrated campaigns.
• Championing a culture of continuous improvement by translating complex campaign data into actionable insights and clear strategic recommendations. 
• Owning reporting on global media performance for senior management and being responsible for delivering concise, commercially focused reports that provide clear strategic insights and influence high-level Business decisions.
• Leading, mentoring, and developing the global growth media team, fostering a culture of excellence, innovation, and collaboration to ensure the department has the skills needed to succeed.
• Staying at the forefront of the media landscape, identifying new opportunities, technologies, and trends to drive innovation and maintain a significant competitive advantage in the market.

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At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don’t hesitate to reach out.