Location
Latin America
Schedule
5 - 20 Hours / Week
Variable in EST
What's the purpose of the role?
The Pinterest Ads Specialist will be responsible for managing and optimizing paid media campaigns on Pinterest, with a clear focus on driving brand awareness, engagement, and conversions. This is a hands-on, execution-driven role where performance is everything — the ideal candidate knows how to turn platform strategy into measurable results through visually compelling, data-backed campaigns
What will I be doing?
- Manage and optimize Pinterest Ads accounts end-to-end.
- Plan, launch, and scale campaigns across traffic, conversions, catalog sales, and awareness objectives.
- Build campaign structures including ad groups, targeting, and budget allocation.
- Set up and maintain the Pinterest Tag and conversion tracking.
- Collaborate with creative teams to develop high-performing, platform-native ad content.
- Test creatives, audiences, and messaging to improve CTR, CPA, and ROAS.
- Monitor and analyze key metrics (impressions, CTR, CPC, CPA, ROAS) to identify opportunities.
- Deliver regular performance reports with clear, actionable recommendations.
- Develop and refine audience strategies: interests, keywords, actalike, and retargeting.
- Stay current with Pinterest trends, updates, and best practices
What are my deliverables?
- Fully operational and optimized Pinterest Ads campaigns running against clear objectives.
- Proper Pinterest Tag implementation and conversion tracking in place.
- Regular performance reports with metrics, insights, and actionable recommendations.
- Documented audience and keyword strategies, continuously refined based on data.
- Creative testing frameworks with clear results and learnings.
- Evidence of improved performance over time — lower CPA, higher ROAS, better CTR.
- Campaign structures built for scale, with clear budget allocation and targeting logic.
What experience do I need to succeed?
- Proven hands-on experience managing Pinterest Ads campaigns with measurable results — this is non-negotiable.
- Strong understanding of paid social fundamentals: campaign structure, bidding, audience targeting, and optimization.
- Experience setting up and managing conversion tracking, the Pinterest Tag, and attribution models.
- The ability to read performance data, identify what's working (and what's not), and act on it quickly.
- Experience collaborating with creative teams and providing clear, data-driven direction.
- Solid organizational skills and strong attention to detail — you're managing multiple campaigns at once.
Nice to have:
- Experience on other paid social platforms like Meta Ads or TikTok Ads.
- Background in e-commerce and catalog-based campaigns.
- Familiarity with Google Analytics and reporting dashboards.
- Experience working in an agency or managing multiple accounts simultaneously.
What skills do I need to succeed?
- Pinterest Ads expertise: know the platform inside out, from campaign setup to advanced optimization.
- Analytical thinking: diving into data, spotting trends, and making informed decisions fast.
- Creative judgment: evaluate ad creatives through a performance lens and give clear direction to designers.
- Keyword and audience strategy: build and refine targeting that actually converts.
- Testing mindset: run structured A/B tests and know how to extract actionable learnings from them.
- Attention to detail — budgets, tracking, campaign settings — nothing slips through the cracks.
- Communication skills: translate complex data into clear, concise reports for different audiences.
- Self-management — as a fractional role, you need to be proactive, organized, and able to deliver without hand-holding.
- Tech fluency: work with tools like Google Analytics, Slack, Google Workspace, and project management platforms.
- Strong English-speaking proficiency
