Business Development Representative

Note to Candidates:

We meticulously craft our job descriptions to clearly define the skills necessary for success and the expected performance level of the role, resulting in detailed content. Our goal is to ensure the description accurately reflects the job you will perform. We value your input and look forward to hearing what you think about the format in the interview process.

This is a hybrid role (minimum of three days per week at our HQ in New York City) and will report directly to the Director of Business Development.

Who We Are

Crafty elevates workplace food and beverage programs with enhanced services managed in one innovative, centralized platform. Founded in 2015, our mission is to help companies craft better workplaces. From DraftKings to Robinhood to Zillow, we work with the world’s biggest brands to foster a culture of employee connectivity and productivity. Headquartered in Chicago, with offices in New York and the Bay Area, Crafty manages food and beverage programs across 300+ offices, serving more than 300,000 employees per month.

Our commitment to crafting better workplaces starts from within. We are a team of passionate, resourceful, and hard-working trailblazers who love what we do. Our expertise spans technology, food and beverage operations, client success, fulfillment and more. At Crafty, our people are our greatest asset, because it's our people who foster a culture that makes our company a place worth being part of. And of course, the snacks are the cherry on top!

The Role

Crafty is seeking a Business Development Representative who will report directly to our Director of Business Development.

The Business Development Representative (BDR) plays a critical role in driving Crafty’s growth by identifying and qualifying new business opportunities and turning curiosity into real conversations. Reporting to the Director of Business Development, this person will build a prospecting strategy rooted in smart research and thoughtful outreach, then stay consistent and resilient through the realities of outbound. You’ll keep a clean, reliable pipeline in our CRM, communicate clearly across channels, and learn quickly through feedback and coaching. Success in this role comes from pairing strong judgment and organization with a genuine ability to connect, listen, and persist—so we can create a steady flow of qualified opportunities for the team.

Required Attributes

• Prospecting Strategy: Identify, research, and target potential clients in key industries aligned with Crafty's growth strategy. Use a variety of tools and methods, including LinkedIn, CRM databases, and outbound outreach campaigns, to connect with prospects.
• Resilience: The ability to stay motivated, maintain a positive attitude, and persist through challenges or rejection, adapting to setbacks while continuing to work toward goals with determination.
• Coachability: Being open to constructive criticism, implementing feedback from peers and leadership, and demonstrating continuous improvement in prospecting, communication, and sales techniques.
• Pipeline Management: Maintain an organized pipeline of leads in the CRM system. Collaborate with the Director of Business Development and Account Executives to ensure seamless handoffs and follow-ups.
• Effective Communicator: The ability to clearly and persuasively convey information across various channels, actively listen to understand prospects' needs, tailor messaging to different audiences, and build rapport to establish trust and advance opportunities.

Ideal Experience

• 1+ years of professional experience (preferably in a revenue function)
• Excellent communication and interpersonal skills
• Strong organizational skills and attention to detail.
• Comfortable working in a fast-paced and goal-oriented environment.
• Bachelor's degree in Business, Marketing, or a related field is preferred but not required.

Don’t meet all of the qualifications? We want you to consider all of your skills and experiences - both professional and personal- that would make you successful in this role. Although some qualifications are essential, others can be attained with time. We believe diverse perspectives, upbringings, and knowledge contribute to our strong company culture and we encourage you to apply.

Role Goals

1. Pipeline Generation: By the end of each month, the BDR will meet outlined SQO and pipeline valuation metrics set out in the variable compensation plan to support revenue growth goals.
2. Activity and Outreach: BDR will engage in outbound prospecting efforts in a multi-channel outreach setting, as measured by consistently hitting a schedule rate of 15% month-over-month, and to support overall pipeline acceleration.
3. Conversion and Qualification: By the end of the year, BDRs will achieve an 85% conversion rate from booked meetings to qualified opportunities through strong communication skills and using data to refine outbound tactics.

What we offer:

Our people mean everything to us. When you join Crafty, you’re joining a team of passionate, smart hooligans who work incredibly hard and know how to get things done. Building the structure to support our team as it continues to grow will have a tremendous impact in enabling our growth today and shaping the company that we become. 

Our employees are joining our team, and we are proud to offer a compensation package that includes an option to join our Crafty healthcare plan to cover health, dental, and vision plans, 401k, paid time off, equipment certification courses, and parental leave. And, it goes without saying, but snacks, beverages, and fun Crafty events are a part of that!

The base salary for this position is $64,350 + up to $30,000 in variable compensation (OTE is ~$93,000) in New York City. 

Crafty provides equal employment opportunities (EEO) to all employees and applicants for employment without discriminating against race, color, religion, sex, sexual orientation, national origin, age, disability or genetics.