General Information
Job Advert Title
Content Specialist
Location
Egypt
Function/Business Area
Sales & Account Development
Employment Class
Permanent
Description
Content Specialist
About Astellas
Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need.
Learn more at Astellas.com. Are you driven to make a real difference in the lives of patients?
We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.
Location and Working Environment
This position is hybrid and will require you to be onsite 3 days per week in CAIRO, EGYPT office.
Astellas’ Responsible Flexibility Guidelines Statement- At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines.
Purpose & Scope
- As a Content Specialist at Astellas Pharma, you will enhance Astellas’ ability to meet diverse customer and segment needs through the efficient development and delivery of content and materials aligned to brand strategy and business objectives. The role will work for an assigned brand or brands and is responsible for translating brand strategy and customer segment frameworks into campaign and content plans that deliver tailored messaging to targeted audiences through differentiated and competitive content and materials for omnichannel execution.
- You will report directly into the Engagement & Orchestration Expert - T-MEA and be responsible for Egypt, Saudi Arabia and UAE operations.
Role and Responsibilities - Accountable for content development activities as part of the local Brand team in Marketing
- Responsible for developing campaigns, content, and assets that meet the defined needs of target customer profiles leveraging insights and key messaging and claims as outlined in the Omnichannel Engagement Framework (OEF) and content management system
- Responsible for omnichannel campaign planning in partnership with Brand team, agencies, OSO and others as needed to ensure seamless integration and application of content into all external-facing channels (i.e. Websites, HCP Portals, Social Media, and Field Force-led channels)
- Accountable for driving an accelerated speed to market and seeking process efficiencies in the development and approval processes for content while remaining 100% in compliance
- Accountable for proper content technology application and usage such as Promomats for all required content steps, including usage of Make A Copy for content reuse, Brand Portals, and other process-related adoption for content excellence and organization standards
- Responsible to analyze content effectiveness based on available performance and engagement data to generate insights and enable data-driven decision making that optimizes ongoing campaigns and future content creation.
Required Qualifications
- Proven experience in content creation, copywriting, content localization and digital/omnichannel engagement within the pharmaceutical, life science industry or other highly regulated industries.
- Experience with data, analytics and insights with the ability to interpret data into meaningful information to help steer decision making
- Demonstrated success in driving complex, multistakeholder projects and initiatives
- Experience in pharma brand team and content creation, and/or brand marketing including digital strategy, digital marketing, and other multi-channel and content delivery roles
- Communication and presentation skills including the ability to influence and manage senior leaders and other key stakeholders
- Well-aware of current innovation in content strategy, modular content approaches, and other forward-looking developments within content and operations
- Understanding of copyright laws and other content creation compliance
- Bachelor’s degree, or equivalent.
Preferred Qualifications
- Experience with the Legal/Medical/Regulatory review process and local rules and regulations
- Sales or field experience with HCP, payer and patient engagement
- Experience with oncology and/or other specialist products
- Innovative thinker with a finger on the pulse of the content and digital transformation initiatives
- Knowledgeable of ongoing digital innovations, content & marketing technology platforms, and other workflow related programs
What awaits you at Astellas?
- Global collaboration: Become part of a connected global business of like-minded life science leaders, all dedicated to improving patients' lives worldwide.
- Real-world patient impact: Contribute to transformative therapies that reach patients around the world, knowing your work makes a difference every day.
- Relentless Innovation: Join a company at the forefront of scientific breakthroughs, where you'll have the opportunity to shape the future of healthcare.
- A Culture of Growth: Chart your own course within a supportive environment that values your contributions, champions your development, and empowers you to pursue your passions.
Our Organizational Values and Behaviors
- Impact
- Innovation
- Integrity
- One Astellas
- Accountability
- Courage
- Sense of Urgency
- Outcome Focus
Benefits Careers | Astellas We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Beware of recruitment scams impersonating Astellas recruiters or representatives. Authentic communication will only originate from an official Astellas LinkedIn profile or a verified company email address. If you encounter a fake profile or anything suspicious, report it promptly to LinkedIn's support team through LinkedIn Help.
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