Job Type
Full-time
Description
Summary/Objective
The Marketing Manager oversees the development and execution of marketing policies, programs, and campaigns. This role leads a team of marketing professionals to ensure effective promotion and brand consistency, with a particular emphasis on fostering a passion for Medora and the Badlands. The ideal candidate combines leadership skills with deep enthusiasm for the region, driving initiatives that enhance visibility and engagement.
Supervisory Responsibilities
- Recruits, interviews, hires, and trains department staff
- Manages daily departmental workflow.
- Conducts performance evaluations.
- Administers disciplinary actions and terminations in line with company policy.
Duties/Responsibilities
- Ensure brand consistency across all regional marketing initiatives.
- Develop strategies for social media and marketing materials.
- Write content for the foundation website, intranet, and other marketing collateral.
- Collaborate with the Marketing Director on departmental improvements.
- Partner with the sales team to create advertising strategies and promotional materials.
- Monitor campaign performance using analytics tools like Google Analytics and marketing automation platforms; prepare reports to measure effectiveness.
- Manage budgets for advertising and promotional activities.
- Support product management through video and other content creation.
- Collaborate with graphic designers to produce visual content using Adobe Creative Suite for digital and print media.
- Stay current on market trends and recommend new products or services.
- Develop and deliver training in marketing activities and policies.
- Coordinate promotional events and trade shows.
- Negotiate contracts for marketing services.
- Purchase media and manage ad deadlines, trade fulfillment and PR interview scheduling
- Train new marketing department members.
- Performs other related duties as required.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Requirements
Required Skills/Abilities
- Excellent verbal, written, and presentation skills.
- Initiative-taker with strong interpersonal abilities to interact with and influence diverse groups of people.
- Ability to collaborate effectively with local teams and stakeholders.
- Ability to manage multiple tasks and meet deadlines.
- Strong organizational, analytical, and critical thinking skills.
- Budget management expertise.
- In-depth knowledge of marketing principles and sales methods.
- Proficiency with Teams, Text, email, Zoom, LinkedIn, and other social media platforms.
- Skilled in Adobe Suite, Canva, and Microsoft Office Suite.
- Commitment and passion for Medora, The Badlands and helping people.
- Adaptability and creativity.
Required Education and Experience
- Bachelor’s degree in marketing, Business, or related field; or equivalent in education and/or experience.
- Minimum three years of relevant experience.
- Experience with email campaigns, automation, audience segmentation, and retargeting.
- Technical SEO experience preferred.
- Interest or experience in outdoor activities and tourism.
Physical Demands
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Prolonged periods of sitting at a desk and working on a computer.
- While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Must be able to lift to 15 lbs. at times.
Position Type/Expected Hours of Work
This is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m., this position regularly requires long hours and weekend work.
AAP/EEO Statement
It is the policy of TRMF to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, TRMF will provide reasonable accommodation for qualified individuals with disabilities
Salary Description
$68,000 - $78,000
