Authentic Brands Group
Summer Intern - Brand Management (Lifestyle - Fashion)
🇬🇧London, England, United Kingdom22 days ago
EntryInternshipEN
Who We Are
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders. A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You'll Do
Authentic Brands Group is a global brand development, marketing and entertainment platform. Headquartered at our Marble Arch office in the heart of London, our European Lifestyle Brand team oversees the strategic evolution of a portfolio that defines modern heritage and contemporary fashion.
This Summer, we are seeking a Brand Strategy & Creative Excellence Intern to join our London-based Lifestyle Brand Team. This role is designed for a high-potential individual who possesses the rare blend of analytical rigor and creative intuition. You will be immersed in the discipline of global brand building, learning how to protect the British heritage of Hunter and Ted Baker while driving the cultural relevance of global icons like Juicy Couture and Sperry.
What You'll Be Working On
Brand Identity Audits: Conduct comprehensive UK and EMEA market research to identify growth opportunities and white-space for the Lifestyle portfolio.
Consumer Insights: Transform cultural trends and retail data into actionable insights, helping the team define "what is next" for the heritage-led narratives of Dockers and Nautica.
Brand Strategy Decks: Assist in the creation of high-level strategic decks used to align global partners on brand vision, positioning and long-term objectives.
Visual Storytelling: Support the Brand team in developing brand books and visual frameworks that define the brand aesthetic for brands such as Nine West and Nautica.
The Creative Edit: Help manage and curate brand assets to ensure all global touchpoints maintain a consistent, premium and elevated brand voice.
Design Presentation: Contribute to the design and layout of internal brand presentations, ensuring they meet the sophisticated visual standards of fashion leading brands.
London Brand Days: Play a pivotal role in the planning and execution of Brand Days hosted at our Marble Arch office- summits where we redefine brand DNA and strategy for our regional stakeholders.
Brand Day Synergy: Collaborate across the London-based marketing and business development teams to ensure a cohesive 360-degree brand experience across the UK and Europe.
Must Haves
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Please note:
If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
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