Sales Analyst

About the Role

We're looking for a commercially curious Sales Analyst to join a fast-paced, insight-led team within a leading FMCG or beauty business. This is a critical support role sitting at the heart of our commercial operation you'll be the analytical engine that powers our National Account team, turning data into decisions and stories into strategy.

Working closely with our team, you'll own end-to-end trade performance reporting, support major retailer range reviews, and evaluate promotional ROI across Woolworths, Coles, ALDI, Chemist Warehouse, FFSI/FFNI and Priceline. You'll be the single source of truth for sales performance across your portfolio.

What You Will Do

Sales Performance & Reporting

• Own weekly, monthly, and ad-hoc trade performance reporting across key retail customers
• Build and maintain dashboards and scorecards that track sell-out, distribution, share of shelf, and promotional uplift.
• Monitor and report on sales KPIs versus targets, identifying risks and opportunities and presenting findings to the wider commercial team.
• Serve as the 'single source of truth' for your portfolio's sales data, ensuring consistency across internal reporting and customer submissions.

Promotional & Trade Analysis

• Analyse promotional activity and calculate incremental ROI, comparing results against forecast and prior period to evaluate effectiveness.
• Support the development and post-evaluation of Joint Business Plan (JBP) activities, quantifying customer investment and return.
• Flag promotion compliance issues and track retailer execution in-store and online.

Range Review & Category Support

• Prepare customer-ready category and brand presentations to support range reviews, line extensions, and new product listings.
• Leverage scan data and shopper insights (Quantium, NIQ/NielsenIQ, Circana/IRI) to build compelling category stories that support FMCG or beauty ranging decisions.
• Track distribution gains and losses across SKUs, flagging delisted lines and recommending corrective strategies.
• Support NPD (new product development) launches by modelling sales projections, tracking sell-in, and reporting on early sell-out performance.

Cross-Functional Collaboration

• Partner with Marketing to align promotional calendars, measure campaign performance, and support activation planning.
• Work with Supply Chain and Demand Planning to flag forecast variances and ensure stock availability during key promotional periods.
• Collaborate with Finance on trade spend accuracy, budget tracking, and monthly P&L commentary.
• Support the broader Sales team with ad-hoc analysis, competitive benchmarking, and market intelligence.

 

What We Are Looking For

Essential

• 1–3 years of experience in a Sales Analyst, Category Analyst, Commercial Analyst, or Account Executive support role ideally within FMCG, beauty, personal care, or consumer healthcare.
• Proficiency in Microsoft Excel (advanced: PivotTables, XLOOKUP, modelling) and PowerPoint  the ability to build clean, insight-led slides under pressure is a must.
• Experience with at least one major retail data platform: Quantium, NIQ/NielsenIQ Scan, Circana/IRI, Coles 360, or similar.
• Strong commercial instincts you can look at a number and know whether it's telling a good story or hiding a problem.
• Excellent attention to detail with the ability to manage multiple data streams and deadlines simultaneously.
• Confident communicator who can distil complex data into clear, concise insights for non-analytical audiences.
• Full Australian working rights (citizen, permanent resident, or valid working visa).

Highly Regarded

• Experience working directly with major Australian grocery or pharmacy retailers: Woolworths, Coles, ALDI, Metcash, Chemist Warehouse, or Priceline.
• A Bachelor's degree in Business, Commerce, Marketing, Economics, or a related discipline.
• Experience with data visualisation tools such as Power BI or Tableau.

 

The Person We Are Looking For

Beyond the technical skills, we're looking for someone who:

• Moves fast without sacrificing accuracy  you know when good enough is good enough, and when precision matters.
• Takes ownership of their numbers and isn't afraid to challenge assumptions or push back with data.
• Is naturally collaborative  you'll work across Sales, Marketing, Finance, and Supply Chain and need to build trust quickly.
• Brings commercial curiosity you don't just report what happened, you want to understand why and what to do about it.
• Thrives in a high-growth, entrepreneurial environment where priorities can shift and no two weeks look the same.

ABOUT ZURU   ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).   Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.   At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.   At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.   Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.   WHAT WE OFFER 🌱 Culture for Growth 🧘 Health Benefits 🌎 Global Opportunities 💡 Surrounded by an A Player Team 💰 Competitive Remuneration   ZURU – Reimagining tomorrow 🚀 #LI-CM2